If you are managing to close a lot of sales, it means you are on the right track.
However, the work is not over yet.
Studies indicatethat around 20% of sales come from recurring consumers, that is, those who buy repeatedly from a given e-commerce site.
Furthermore, repeat customers cost 5 times less than new customers, as new customers require more conversion efforts.
One fifth of sales come from “returning” customers, so it’s essential to create strategies to keep these consumers captivated and delighted with your online store.
Some tips for delighting customers are:
Follow up emails : Emails are a fundamental gambling data australia part of any marketing strategy. Send quality content and promotions, ask if the customer is satisfied. Just don’t overdo it! Unwanted emails have a negative effect on your business’s image.
Surveys : Conduct satisfaction surveys, but do so in moderation. Just as too many emails can be annoying, surveys can also irritate customers.
Smart forms and CTAs : there are smart tools that allow you to personalize content based on what the person has already viewed on your website.
Now that you have a deeper understanding of the phases of Inbound Marketing, it's time to learn about some tools that help in the process of creating, managing and reviewing your methods.
To this end, the tools were divided into two topics: the first are the essential ones for your e-commerce, while the second are those useful to assist your digital marketing strategy.
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