Lead generation definition for B2B

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Humans have always been a people of hunters and gatherers. However, where it used to be a matter of survival, today we collect purely for our own enjoyment. While little boys' eyes light up (and sometimes even big boys') when they see a full Panini sticker book, collecting all the football stars and even the special glitter stickers, online marketers' eyes light up when they collect leads. While with football stickers it's unfortunately mostly a matter of luck which stars are in the packs, with lead generation we can narrow down our buyer philippines phone number data persona quite precisely through clever and appropriate measures. Therefore, a good strategy is essential for lead generation. In this article, I'll explain the definition of lead generation for B2B for you.
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The definition of lead generation
The term lead generation originates from marketing and is currently associated primarily with inbound marketing. The term describes the measures companies take to establish contact with potential customers. This primarily involves collecting contact information with the necessary permission to store it for legal reasons, in accordance with the GDPR. (See also the blog article "Lead Generation in the Age of GDPR" ) Lead generation can occur in both the B2B and B2C sectors.



The goal of lead generation
Lead generation is the first step in establishing contact with potential customers and then acquiring them as new customers. Customer data is collected (think hunter-gatherer) that can be used for further contact and lead nurturing, i.e., "feeding" your user with tailored content.


Example: If a user downloads an e-book from your website and has left their e-mail address and name in the download form, you can use this data to contact them further and, for example, invite the interested party to a more in-depth webinar with the same thematic content via e-mail.