Virtual dressing overcomes shopping limitations
Posted: Mon Apr 21, 2025 9:03 am
2. TOMMY HILFIGER WeChat Mini Program:
As early as the Chinese New Year in 2023, Mizhi Technology created an AR virtual try-on gameplay for TOMMY HILFIGER on the WeChat mini program, bringing a new online shopping experience to club members.
Related reading: How classic clothing brands are playing with fashion cambodia phone number lead and technology trends
Users can enter the WeChat mini program to register as a member and start the AR virtual fitting experience , so that they can see how the clothes will look on them without leaving home. This solves the problem of consumers not being able to try on clothes online and creates a disruptive shopping experience for My Tommy members.
High-performance human feature point tracking technology covers the front and rear cameras, helping the new year's uniforms to make four daily clothes fit the body perfectly. When you raise your hand and turn around, the AR clothing is like being worn on the body, closely following the movements, creating a perfect and realistic try-on experience.
As early as the Chinese New Year in 2023, Mizhi Technology created an AR virtual try-on gameplay for TOMMY HILFIGER on the WeChat mini program, bringing a new online shopping experience to club members.
Related reading: How classic clothing brands are playing with fashion cambodia phone number lead and technology trends
Users can enter the WeChat mini program to register as a member and start the AR virtual fitting experience , so that they can see how the clothes will look on them without leaving home. This solves the problem of consumers not being able to try on clothes online and creates a disruptive shopping experience for My Tommy members.
High-performance human feature point tracking technology covers the front and rear cameras, helping the new year's uniforms to make four daily clothes fit the body perfectly. When you raise your hand and turn around, the AR clothing is like being worn on the body, closely following the movements, creating a perfect and realistic try-on experience.