Use the data as a basis
Posted: Mon Apr 21, 2025 9:04 am
As you can see, lead scoring must analyze the information provided by leads to establish the score. Therefore, it is recommended that this analysis involves the data provided, which can be demographic and behavioral.
Demographic data includes the profile of each lead, such as job title, age, and income. This information is essential for professionals to have a better understanding of the persona and to think about aligned strategies based on this.
Meanwhile, behavioral data concerns the way the austria mobile database interacts with the company. That is, whether they have already contacted the company, how that interaction went, whether they have already taken any action such as downloading an e-book, subscribing to a newsletter, etc.
All demographic and behavioral information signals the level of interest of the lead. Therefore, balancing these two types of data contributes to the formulation of scores that are more aligned with reality and balanced.
Specify activation score
The activation score corresponds to the transition of the lead from the marketing team to the sales team. After all, each department should be responsible for scoring the lead. Therefore, the recommendation is to jointly determine the activation score. This makes it easier to determine the scores that will be provided.
Think about punctuation patterns
To avoid inconsistencies and misalignments in scoring, it is recommended to establish standards. This could mean, for example, that each behavioral or demographic characteristic can receive a score. Furthermore, the actions performed by the lead can also serve as scoring criteria.
Whatever the scoring criteria, they must be well justified and distributed equally. Therefore, think about actions and characteristics that could be viewed negatively and cause the score to drop. Likewise, consider which activities are seen as most relevant and could increase the score.
Demographic data includes the profile of each lead, such as job title, age, and income. This information is essential for professionals to have a better understanding of the persona and to think about aligned strategies based on this.
Meanwhile, behavioral data concerns the way the austria mobile database interacts with the company. That is, whether they have already contacted the company, how that interaction went, whether they have already taken any action such as downloading an e-book, subscribing to a newsletter, etc.
All demographic and behavioral information signals the level of interest of the lead. Therefore, balancing these two types of data contributes to the formulation of scores that are more aligned with reality and balanced.
Specify activation score
The activation score corresponds to the transition of the lead from the marketing team to the sales team. After all, each department should be responsible for scoring the lead. Therefore, the recommendation is to jointly determine the activation score. This makes it easier to determine the scores that will be provided.
Think about punctuation patterns
To avoid inconsistencies and misalignments in scoring, it is recommended to establish standards. This could mean, for example, that each behavioral or demographic characteristic can receive a score. Furthermore, the actions performed by the lead can also serve as scoring criteria.
Whatever the scoring criteria, they must be well justified and distributed equally. Therefore, think about actions and characteristics that could be viewed negatively and cause the score to drop. Likewise, consider which activities are seen as most relevant and could increase the score.