Guide the internal community

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The communications department must raise awareness among the team regarding ESG principles through a more preventive corporate culture. It is necessary to be aware that specific changes will be necessary. After all, activities, operational processes, labor relations and other elements must change, which implies making gradual adaptations. Therefore, promoting training and education focused on this strategy is the best way to obtain efficient results.

Two people analyzing graphs at a table with the romania mobile database title in the image: "Define indicators and measure results"
Define indicators and measure results
Another very important practice is the definition of parameters to measure how ESG factors affect how the market and people view the company. This has to do with studying corporate reputation through surveys that quantify the perception of internal and external audiences regarding the execution of the ESG strategy.

In this sense, the best practice is a general satisfaction survey, which should be carried out through the channels most used by the public. Remember that this analysis should have a blank field so that each interviewee can express their opinion and suggest improvements.