The design reflects my company!
Posted: Tue Apr 22, 2025 3:56 am
But how do we do that? First, we need to define our buyer persona . That is, who are we creating the website for? Who do we want to attract as a customer? Am I creating a website for a nursing home or a fitness studio? The entire design, including typography, colors, shapes, photos, and content, must be tailored to the target audience. Corporate colors, the house font, and logos are, egypt phone number dataof course, important.
Form follows design AND first things first
So let's get started! What exactly should the website look like? First of all we need a clear structure - less is often more. First of all a clearly designed navigation menu -. The user must always know where they are and how to get there. Usability is clearly the main focus here. I can only reach my desired destination in three clicks and a person can only perceive seven things at once (Miller's number). So ten is our magic number for website structure: 3 clicks plus 7 elements. Now two more maxims for website structure: form follows function and first things first - in other words, the important things go to the top and functionality comes first. If we integrate these ideas, we are already way ahead of our user. For the die-hard users, this is all also specified in the DIN EN ISO 9241 standard.
Form follows design AND first things first
So let's get started! What exactly should the website look like? First of all we need a clear structure - less is often more. First of all a clearly designed navigation menu -. The user must always know where they are and how to get there. Usability is clearly the main focus here. I can only reach my desired destination in three clicks and a person can only perceive seven things at once (Miller's number). So ten is our magic number for website structure: 3 clicks plus 7 elements. Now two more maxims for website structure: form follows function and first things first - in other words, the important things go to the top and functionality comes first. If we integrate these ideas, we are already way ahead of our user. For the die-hard users, this is all also specified in the DIN EN ISO 9241 standard.