More important than winning new customers is keeping existing ones. Have you heard that somewhere?
Philip Kotler, a leading expert in relationship marketing , states that attracting a new consumer to the brand can cost 5 to 7 times more than investing in actions to retain current ones.
As a result, companies began to realize that simply having quality products was no longer enough, as they were not generating the profit they wanted. This realization emphasized the importance of applying strategies to seek customer loyalty , increase sales and beat other competitors in the market.
So what is relationship marketing?
relationship marketing 2 Relationship gambling data south korea Marketing: the strategy for building customer loyaltyIt is a set of strategic actions aimed at building customer loyalty and keeping them close to the brand. The sales market is increasingly competitive and having loyal consumers, regardless of the type of product or service offered, is one of the best ways to keep a company profitable.
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For example, you want to rank "paraffin stove" by generating content for your website's blog. And you notice that users are asking the following questions about the product in Google Keyword Planner:
And the advantage ofrelationship marketingIt is not just about achieving good financial gains at the end of the month. A brand that wins over consumers tends to become an authority in its segment, which helps it to remain more consolidated in the market.
All of this also reduces the chances of having to close the doors in the first few years of operation, as one of the biggest reasons for consumer complaints, whether on Reclame Aqui or on social media, is the way in which theservice(before, during or after the purchase) is made. And believe me: this greatly influences the view that other users have of the company. People like to feel important and special, and not just another customer.
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