See-Think-Do Framework
Posted: Tue Apr 22, 2025 4:41 am
Definition of sales funnel:
The sales funnel serves as a model for customer acquisition and depicts how strangers become prospects and then customers. The See-Think-Do principle shows how you should approach potential customers at different stages of the funnel. The sales funnel focuses on the steps your potential customer takes on the path to purchase, whereas the customer journey considers the australia phone number data customer's entire experience and perception.
In the See phase, the focus is on capturing the attention of your potential customers. You use tools like content marketing, social media, and search engine optimization to generate interest—whether they're actively searching or discovering you by chance.
Think phase: After the potential customer has become aware of your company, the "Think" phase follows. This phase is about building trust and continuing to provide the potential customer with relevant content. Providing valuable information through blog posts, e-books, or webinars is essential. The goal is to convince customers that you can offer them the right solutions for their needs.
Do phase: Once the potential customer has built enough trust and is ready to make a purchase decision, the "do" phase begins. This involves making the buying process user-friendly and providing the customer with clear calls to action. Special offers and clear purchase incentives can further positively influence the decision.
The See-Think-Do framework enables your company to align its marketing activities to guide potential customers through the sales funnel in a targeted manner and motivate them to take effective action. By addressing them appropriately at every stage of the funnel, you can increase your conversion rate and acquire more paying customers.
The sales funnel serves as a model for customer acquisition and depicts how strangers become prospects and then customers. The See-Think-Do principle shows how you should approach potential customers at different stages of the funnel. The sales funnel focuses on the steps your potential customer takes on the path to purchase, whereas the customer journey considers the australia phone number data customer's entire experience and perception.
In the See phase, the focus is on capturing the attention of your potential customers. You use tools like content marketing, social media, and search engine optimization to generate interest—whether they're actively searching or discovering you by chance.
Think phase: After the potential customer has become aware of your company, the "Think" phase follows. This phase is about building trust and continuing to provide the potential customer with relevant content. Providing valuable information through blog posts, e-books, or webinars is essential. The goal is to convince customers that you can offer them the right solutions for their needs.
Do phase: Once the potential customer has built enough trust and is ready to make a purchase decision, the "do" phase begins. This involves making the buying process user-friendly and providing the customer with clear calls to action. Special offers and clear purchase incentives can further positively influence the decision.
The See-Think-Do framework enables your company to align its marketing activities to guide potential customers through the sales funnel in a targeted manner and motivate them to take effective action. By addressing them appropriately at every stage of the funnel, you can increase your conversion rate and acquire more paying customers.