Work with different formats and platforms
Posted: Tue Apr 22, 2025 5:00 am
Valuable marketing lesson number 3 has to do with content diversification.
Diversifying content is a great strategy for engaging your audience and attracting new users, after all, nowadays we consume content in a variety of formats.
Spotify focuses on producing diverse content on its social networks, both in text and video format. These include interviews with artists, such as the singer Pabllo Vittar denmark mobile database about her musical preferences, and also the promotion of new playlists. This content is exclusive to the streaming service's social networks and helps to strengthen its brand and generate authority in the eyes of the public.
4. Learn how to use social media to your brand’s advantage
Netflix is an example of how to communicate on social media. The company understands its audience and maintains the brand's tone of voice and personality on the networks where it is present. This is clear when Netflix responds to its users on Twitter or Facebook, always with humor and irony, thus creating a relaxed dialogue with its audience. For example, when someone asks for the inclusion of the Harry Potter saga films in its catalog, the profile always responds differently, maintaining sarcasm and irony. Thus, Netflix's performance on social media shows that it is well aligned with the language and its audience.
5. Customize the message for the audience
Who doesn't like a playlist based on their musical taste? Spotify offers a customized experience according to each user's preferences, providing a unique experience. One example is the end-of-year playlist, with the most played songs by each user, and also the "discoveries of the week" playlist, which, based on the algorithm, creates a list taking into account the listener's tastes and preferences.
Diversifying content is a great strategy for engaging your audience and attracting new users, after all, nowadays we consume content in a variety of formats.
Spotify focuses on producing diverse content on its social networks, both in text and video format. These include interviews with artists, such as the singer Pabllo Vittar denmark mobile database about her musical preferences, and also the promotion of new playlists. This content is exclusive to the streaming service's social networks and helps to strengthen its brand and generate authority in the eyes of the public.
4. Learn how to use social media to your brand’s advantage
Netflix is an example of how to communicate on social media. The company understands its audience and maintains the brand's tone of voice and personality on the networks where it is present. This is clear when Netflix responds to its users on Twitter or Facebook, always with humor and irony, thus creating a relaxed dialogue with its audience. For example, when someone asks for the inclusion of the Harry Potter saga films in its catalog, the profile always responds differently, maintaining sarcasm and irony. Thus, Netflix's performance on social media shows that it is well aligned with the language and its audience.
5. Customize the message for the audience
Who doesn't like a playlist based on their musical taste? Spotify offers a customized experience according to each user's preferences, providing a unique experience. One example is the end-of-year playlist, with the most played songs by each user, and also the "discoveries of the week" playlist, which, based on the algorithm, creates a list taking into account the listener's tastes and preferences.