How to implement Vendarketing in the company's routine?

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Despite being a simple process, it requires will, determination, organization, commitment and focus on results from both teams.

To achieve this, the marketing team needs to carry out effective work in generating leads, with goals defined together with the sales team, and feedback needs to be fluid and direct between teams so that one team not only understands, but also complements the work of the other team.

During the integration process, it is essential that both teams are able to map the customer's journey through the sales funnel together . This is a crucial moment for closing the deal, since this lead has been nurtured by the marketing department from the beginning.

See how this integration can be done:

Awareness
First, it is necessary to make ecuador mobile database both teams understand the purpose of the vendarketing strategy. Therefore, it is the managers' duty to show how this strategy is fundamental to optimizing business results.

Use concrete facts and figures to your advantage. Managers can use research conducted by Hubspot, for example, which reports on several cases in which teams act in harmony. In these cases, there is usually an increase of up to 20% in the company's revenue, which is good for both the company and its employees.

Furthermore, to ensure greater team engagement from the first step, show how a more integrated process makes the day-to-day life of both teams easier and how this will impact the financial and professional growth of all employees.

Here, if your company offers a career plan to employees and variable bonuses, it is worth connecting the optimization of the results that the integration will bring, which can facilitate the promotion of employees and higher variable remuneration, for example.

Clear, two-way feedback
For the vendarketing process to be successful, there needs to be continuous feedback between teams. At this point, evaluating reports is essential to measure results correctly, checking for possible flaws in the process.

Since the reporting process often takes up a considerable percentage of the team's time, you can use several tools that help with integration, such as CRM tools and sales pipeline management, as long as you can connect directly to the tool used by the marketing team, such as an automation platform or email marketing trigger, for example.

Additionally, you can adopt formats such as Closed-Loop Reporting , which is essential if you are developing an Inbound Marketing strategy to report the necessary information for communication to work efficiently. This tool shows everything related to the leads that are being delivered to the sales team and vice versa.

For communication to be two-way, hold alignment meetings and make suggestions for improvements. The frequency and duration will depend on each company.

Try to find a balance between frequent communication that keeps both teams updated, but not too frequent and becomes counterproductive.

Define clear SLAs
SLA, an acronym for service level agreement , is nothing more than a service agreement between the parties.

This concept relates to the agreement made between the two marketing and sales teams, which is fundamental within the vendarketing process.