Incorporate Social Media into Your B2B Marketing Strategy

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According to information from Hootsuite, social networks have 3.48 billion users and have grown by 9% since last year. Social networks are already established in our daily lives and yet they continue to grow, becoming a fundamental element for strategic communication for many businesses.

For B2B marketing companies, the key to building a successful social media strategy is finding the environments your target audience frequents. As we approach the next decade, more social networks will be developed, so it’s important to accurately identify your audience’s favorite channel.

LinkedIn (a social network focused on networking) can be a great option for you to start structuring your B2B marketing strategy . There are more than 590 million mexico mobile database active professional profiles on LinkedIn and, according to data from Demand Gen, 80% of B2B customers arrive through this social network. In addition, LinkedIn has more than 60 million senior-level influencers, 40 million in executive positions and 10 million opinion leaders. It is also expected that for 2020 and beyond, these numbers will increase even more.

In the diagram below, we list the percentage of social networks used by marketers to create campaigns or promote specific actions for B2B according to the Content Marketing Institute study on B2B marketing.

Percentage of marketers who used social media to promote B2B campaigns

Advancement in data visualization and reporting capabilities
Technology continues to advance at a rapid pace, and data analysis tools are growing just as fast. Today, B2B marketing professionals have access to a huge amount of data, and the use of analysis and reporting tools like Google Analytics and Adobe Analytics will become increasingly common as these platforms evolve to provide even more functional tools and features to users.

Data analysis is essential to assess the success of marketing campaigns . Observing data can help you define your target audience, which will allow you to attract increasingly high-quality leads.

Data also helps you better understand your customer, their purchasing journey, and the channels and campaigns that lead them to conversion. This is a factor that can guide you towards personalizing your marketing campaigns, which will help your professionals build stronger relationships with the companies that are within your target audience.