Maintaining a skilled sales team in the B2B industry is essential for the success of the organization as a whole. A skilled sales team is essential in the execution of a strategic marketing plan for B2B companies, as it increases productivity, targets are achieved more frequently and creates a competitive advantage for the business.
As a result, training and human development began to gain greater visibility, being considered an important tool for human resources management.
If in the past, investing in training sales staff gambling data usa was considered just an extra cost in the company's financial planning, today it is seen by most companies, from small to medium-sized, as an essential part of any successful business.
It is through well-planned training, adapted to the needs of each B2B industry , that each employee will be able to acquire and implement their capabilities to perform their duties even more efficiently.
As a result, the B2B industry gains employees at their full potential and with higher levels of productivity, thus ensuring everyone's satisfaction.
Crisis x investment in training
According to the research, carried out by the consultancy Mercer in partnership with Marsh and The Conference Board, many companies at the height of the crisis cut investments in training, but will have to return urgently.
This is because, in relation to people, managers pointed out the provision of training and development of employees as one of the most important items, followed by the retention of key talent, improvement of processes and engagement of managers in performance management and improvement of leadership development programs.
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