Why is Inbound Marketing the most effective strategy for the growth of small and medium-sized companies?

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Why is Inbound Marketing the most effective strategy for the growth of small and medium-sized companies?
Capturing new customers is no longer possible through an aggressive attraction and communication strategy: that's why Inbound Marketing is here to stay and take small and medium-sized companies to another level.


Imagine you’re fishing in a pond with carp and tilapia—fish that prefer bait—but you’ve spent an hour trying to catch them with a popper , an artificial bait that isn’t very effective on tilapia and carp, before learning this information. Disappointing, right?

Drawing a parallel with honduras mobile database marketing, the development of Inbound Marketing professionally is very important , as it is necessary to identify the scenario, the target audience and several very important factors to provide a REAL result for your brand and/or company.

Inbound Marketing is the process of ATTRACTING, DEVELOPING and ENGAGING with this lead (potential customer). It is the new way of seeing and doing business, leaving Outbound, traditional marketing, which carried out the active and aggressive search for the customer, aside.

The IB Marketing Strategy provides:


Is Inbound Marketing a liability or an investment?
Inbound Marketing is an investment item because it provides all the metrics and information necessary to measure and calculate the ROI (Return on Investment) made by the company.

How many people viewed your content?

How many people clicked on your call-to-action?

How many people bought your product?

Inbound Marketing Step by Step
inboud marketing step by step



Attract

Attraction can be achieved through SEO, content production, paid media (Search, Display, Facebook, Pinterest, TikTok), etc.

Convert

Conversion is the essential phase for you to connect with and capture your lead. CTAs, forms, A/B tests, e-books, spreadsheets, etc.

Relate

After winning over your ideal customer, you need to build a relationship of trust and educate them about their needs and desires, so that the lead is directed to seek a solution: your product or service. This relationship can be strengthened through SMS, email, social media, etc.
Sell

The long-awaited stage has arrived: the sale. After following a strategic path, you need to create and communicate an irresistible offer. To do this, you need to have a good market analysis, good copywriting and the ideal platform to provide your customer with the best purchasing experience.

To analyze

Attraction, conversion, relationship strengthened and sale completed.
Now it’s time to analyze all the data generated along this path. Make no mistake: the last step is by far one of the most valuable.