What to change when marketing during a recession

[taniakhatuntrisha@]

In fact, an analysis of nearly 880 case studies published by the World Advertising Research Center found that advertising campaigns that focused on emotional engagement turned out to be more profitable than campaigns that prioritized transactional messages, such as special offers or discounted prices during a difficult time.

Advertising companies that focused on emotional engagement turned italy phone number lead out to be more profitable than companies that prioritized transactional messages.

Given that 19% of people pre-COVID already reported having more expenses than their income, you can imagine the changes needed as consumer incomes diminish even further. These limited budgets, shifts in priorities, and changes in customer shopping patterns require that you not only continue marketing, but that you change the way you market your business during a recession.

The following are a few techniques to help you adapt to the unique circumstances created by a recession without compromising your marketing quality or market reach: