What are the benefits of responsive search ads

[taniakhatuntrisha@]

Herein lies the strength of the responsive search ad format. While “standard” search ads fit a core set of sensibilities and drives, they appeal to you, or your imagined audience. RSAs, on the other hand, can potentially reach a much larger audience, in a way that still appeals to their needs and values. And the results can be fantastic: In a head-to-head matchup that I ran from January 1 – May 31st across 500 accounts, RSAs earned 243% more impressions per ad and had a 5% better conversion rate.

Think of this grouping of assets as a “battle royale” that takes place in ivory coast phone number lead each auction event, letting the headline/description combination that best pairs the search query with the keywords to get an edge in ad rank that can make your ad more likely to appear to a user.

But RSAs can be pretty useless, or even counterproductive, if you simply throw a bunch of recycled content into them and call it a day. Without paying careful attention to how responsive ads are designed to home in on the particular needs of a wide range of people, you can wind up with a mix of assets that can’t possibly blend together to create a compelling ad. When that happens, you’re really just doing yourself a disservice.