Event as the Destination for a Website
Posted: Wed Apr 23, 2025 4:16 am
What’s new about Facebook click-to-call ads?
The goal with Website Traffic campaigns, on the other hand, is to drive the highest qualified visitors from your target audience to your website and at the highest quantity, compared to other Facebook campaign objective types. And not long ago, when while setting up a Website Traffic campaign for a client, a new option under Destination in the ad level appeared: Phone number.
Before, we could only select a landing page URL or Facebook Traffic jamaica phone number lead campaign, but now, we have this exciting third option for Phone Call—in other words, click-to-call ads for Facebook Website Traffic campaigns. You can optimize for link clicks or landing page views just as with Reach campaigns, but at this time, you cannot optimize for calls. We will discuss the details and our guidelines for Facebook click-to-call ads for each of these campaign types below.How to set up Facebook click-to-call ads using the Reach campaign
If you want to reach the maximum number of people in your target audience with your ads and provide them with an option of clicking the ad to call you, using a Reach objective campaign to stay top of mind in front of your audience and at the lowest cost, the Reach campaign objective is for you.
The goal with Website Traffic campaigns, on the other hand, is to drive the highest qualified visitors from your target audience to your website and at the highest quantity, compared to other Facebook campaign objective types. And not long ago, when while setting up a Website Traffic campaign for a client, a new option under Destination in the ad level appeared: Phone number.
Before, we could only select a landing page URL or Facebook Traffic jamaica phone number lead campaign, but now, we have this exciting third option for Phone Call—in other words, click-to-call ads for Facebook Website Traffic campaigns. You can optimize for link clicks or landing page views just as with Reach campaigns, but at this time, you cannot optimize for calls. We will discuss the details and our guidelines for Facebook click-to-call ads for each of these campaign types below.How to set up Facebook click-to-call ads using the Reach campaign
If you want to reach the maximum number of people in your target audience with your ads and provide them with an option of clicking the ad to call you, using a Reach objective campaign to stay top of mind in front of your audience and at the lowest cost, the Reach campaign objective is for you.