Explore your Google search console account to find
Posted: Wed Apr 23, 2025 5:33 am
The Google Keyword Planner tool is the most commonly used keyword research tool, which also means that most of your competitors are probably using it as well, which results in all of you competing for the same keywords.
The Google Keyword Planner will also list a lot of irrelevant keywords (or not the most relevant, depending on your search settings), which can defocus you or cost you a lot of time filtering the results manually.
The good news is, there are some great free keyword research tools out there. Here are two of my personal favorites:
Ubersuggest: Ubersuggest is will find very accurate search terms, along with very lithuania phone number lead powerful data like volume, CPC, and trend.
google ads optimization ubersuggest
Google Search Console:keywords that are driving traffic to your site, and then add them to your search campaigns.
You may be thinking that it seems useless to pay for keywords that are already driving organic traffic to your site, but hear me out. It’s basically the same argument as using your brand name as a keyword (which you should also definitely do). Adding more keywords to your campaigns—even the ones that are already getting you organic traffic—will allow you to get even more traffic out of them, and give you better control over what parts of your site visitors see and what messaging they encounter.
The Google Keyword Planner will also list a lot of irrelevant keywords (or not the most relevant, depending on your search settings), which can defocus you or cost you a lot of time filtering the results manually.
The good news is, there are some great free keyword research tools out there. Here are two of my personal favorites:
Ubersuggest: Ubersuggest is will find very accurate search terms, along with very lithuania phone number lead powerful data like volume, CPC, and trend.
google ads optimization ubersuggest
Google Search Console:keywords that are driving traffic to your site, and then add them to your search campaigns.
You may be thinking that it seems useless to pay for keywords that are already driving organic traffic to your site, but hear me out. It’s basically the same argument as using your brand name as a keyword (which you should also definitely do). Adding more keywords to your campaigns—even the ones that are already getting you organic traffic—will allow you to get even more traffic out of them, and give you better control over what parts of your site visitors see and what messaging they encounter.