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Knowing the fine print, I have seen some that accounts I have worked on were only targeting specific websites. Those websites actually did not have any video ad space, or that client was not bidding high enough to be eligible to show up on those specific website placements. What happened was the placement targeting was ignored, and Google then looks at any other safety net targeting options that you have layered on to that specific ad group. I have seen very specific placement targeting get ignored, and then video ads shown only on broader targeting like affinity audiences or topics. So make sure you are still monitoring your placement reports very closely after launching any website placement targeting ad groups.


You can also search for apps that you may want to have your video malaysia phone number lead ad shown on. In my case, I see a lot of very specific baseball apps, but you may want to go to these specific app stores and review each of the app placements to see if it’s worth having your video on any of these specific apps. Right now all I am seeing are games, and that may not be where I want my video ad to be shown.