Email addresses used specifically to identify
Posted: Tue Dec 03, 2024 6:33 am
User-reported spam rates.
Each time a recipient clicks the "Mark as Spam" button, it is considered a spam complaint against you. While one complaint may not significantly impact your domain's reputation, it can have a cumulative effect. To maintain a good email reputation, you must keep your spam complaint rate below 0.1%.
5. Unsubscribe rate.
Unsubscribe rates can give you insights into your audience's engagement and b2b email list
let ISPs know whether you're sending relevant messages. Ideally, your goal should be to keep your unsubscribe rate at or below 0.5% per campaign. High unsubscribe rates can lead to stronger spam filtering and lower email reputation scores.
6. Spam traps.
Email addresses used specifically to identify spammers are called spam traps or honeypots. They are mainly of two categories:
Raw spam traps: These email addresses are never used by real people; they are deliberately set by ISPs and anti-spam organizations to identify malicious senders. Emails sent to these addresses can give ISPs the impression that your list-building strategy may not be trustworthy.
Recycled spam trap: These email addresses were previously legitimate but are now invalid. ISPs use them to evaluate whether your email list is clean. Although these spam traps are not as bad as original spam traps, they can still have a negative impact on your email domain reputation.
7. Blacklist.
A blacklist is a database of IP addresses and domains known to send spam. The most famous ones are Barracuda, SpamCop and Spamhaus. Your email deliverability and email domain reputation could be seriously harmed by being included in one of these.
In addition, there are other signals (sometimes ignored by the sender) that the ISP may evaluate to a greater or lesser extent to calculate the Domain Reputation Score. These factors may include:
8. Recipient participation
Engagement rate is a key metric for measuring your audience’s interest in your emails. They are based on two main indicators:
Open rate: The percentage of recipients who open your email.
Link click rate: The percentage of recipients who clicked on links in an email.
Each time a recipient clicks the "Mark as Spam" button, it is considered a spam complaint against you. While one complaint may not significantly impact your domain's reputation, it can have a cumulative effect. To maintain a good email reputation, you must keep your spam complaint rate below 0.1%.
5. Unsubscribe rate.
Unsubscribe rates can give you insights into your audience's engagement and b2b email list
let ISPs know whether you're sending relevant messages. Ideally, your goal should be to keep your unsubscribe rate at or below 0.5% per campaign. High unsubscribe rates can lead to stronger spam filtering and lower email reputation scores.
6. Spam traps.
Email addresses used specifically to identify spammers are called spam traps or honeypots. They are mainly of two categories:
Raw spam traps: These email addresses are never used by real people; they are deliberately set by ISPs and anti-spam organizations to identify malicious senders. Emails sent to these addresses can give ISPs the impression that your list-building strategy may not be trustworthy.
Recycled spam trap: These email addresses were previously legitimate but are now invalid. ISPs use them to evaluate whether your email list is clean. Although these spam traps are not as bad as original spam traps, they can still have a negative impact on your email domain reputation.
7. Blacklist.
A blacklist is a database of IP addresses and domains known to send spam. The most famous ones are Barracuda, SpamCop and Spamhaus. Your email deliverability and email domain reputation could be seriously harmed by being included in one of these.
In addition, there are other signals (sometimes ignored by the sender) that the ISP may evaluate to a greater or lesser extent to calculate the Domain Reputation Score. These factors may include:
8. Recipient participation
Engagement rate is a key metric for measuring your audience’s interest in your emails. They are based on two main indicators:
Open rate: The percentage of recipients who open your email.
Link click rate: The percentage of recipients who clicked on links in an email.