New E-Commerce Regulations in Digitalizing Turkey
Posted: Mon Dec 09, 2024 5:55 am
Due to the virus that caused great difficulties in 2020, all the work done has shifted to digital platforms. One of the biggest shares among these platforms is e-commerce sites . The Ministry of Commerce has also realized this situation and opened a draft to opinions to create new regulations. It is understood that the state wanted to relax the commercial sites in the draft. By bringing the user and the producer directly face to face, an environment of trust was created for the sites. Perhaps with incentives or regulations to be made, customers will be able to shop more comfortably and without problems. Since clarity will be created, errors in commercial events that occur will be easily resolved. Instead of transferring problems through intermediaries, information will be obtained directly from the first person.
According to the draft regulation of the Ministry of Trade , manufacturers that sell remotely will appoint a customer representative, and the contact information of this representative will be written on the cargo. According to Mithat Yurdakul from Milliyet newspaper , online sales platforms will not be obliged to investigate whether the products sold indonesia telephone number data over the internet are safe. Access to problematic products sold over the internet can be blocked through the Information Technologies and Communication Authority (BTK) , and TV advertisements can be requested to be stopped when necessary.
Supervisory institutions will be able to secretly purchase products sold on the internet as if they were customers, obtain samples and examine them. All local and foreign platforms that sell via channels such as the internet, will be required to have a service provider based in Turkey if they sell in Turkish and ship to addresses in Turkey. Perhaps Amazon's opening of a Turkish representative office may be due to foreseeing this situation. Similar sanctions were sought regarding Netflix. It was brought up that it would not pay taxes because it did not have a representative office here. We will all see together in the coming days whether the aim is to protect the customer-producer relationship or to create different resources.
The draft regulation, which will apply to all products sold via remote communication tools such as the internet and telephone, introduces the following:
All platforms that provide service in Turkish, pricing in TL, payment in TL, and shipping to consumers within Turkey will be within the scope of the regulation.
If online sales organizations within this scope do not have an established business in Turkey, they will be required to have a service provider established in Turkey that holds the products . Foreign online sales companies will not be exempt from this regulation.
Those who market their products over the internet or by phone will reflect the warnings and signs that must be on the products in their advertisements through visuals. In telephone sales, this information will be stated verbally, and in written communication (e-mail, etc.) in written form.
The manufacturer who sells via the internet or telephone will appoint an authorized representative.
The authorized representative will, upon request, submit the necessary information and documents demonstrating the conformity of the product to the inspection organization and will notify if a risky product is detected.
Intermediary platforms will also be able to block access to content if they detect an inappropriate product for sale.
The name, title, full address and contact information of the representative will be included on the product, its packaging, parcel or the document to be sent.
Websites that provide an electronic commerce environment (Hepsiburada, Gittigidiyor, N11 etc.) will not be obliged to check the content provided by companies or individuals using the environment and to investigate whether the products in the content are safe and in compliance with technical regulations .
Companies in violation may be banned from the sales platform by the ministry and its authorized bodies.
Audit Like a Customer
Authorized inspection organizations will conduct inspections on products sold by phone, e-mail or the internet.
Market control institutions will be able to take samples from products sold through the internet, etc., conduct tests, and request information from companies.
Unsafe products that appear on international platforms and databases, even if they do not violate the Turkish law, will be prevented from being introduced to the Turkish market.
Inspection institutions will be able to place orders and shop for products sold on the internet, just like sellers, for testing and inspection. These products will be examined and banned if necessary.
If an inappropriate product is sold via a television or radio advertisement, the removal of this content will first be requested.
If the company does not implement a warning or decision to access a product about objectionable products on the internet, the control institutions can apply to the Information Technologies and Communication Authority (BTK) and have the content removed.
In addition, the state will follow the trends with the Electronic Commerce Market Surveillance and Control Center Support and Information System that it will create. With this system, scans will be made without depending on complaints and violations will be determined. In short, the newly created institution will detect and monitor fashion and trends in electronic commerce, internet forums, consumer complaints, and areas that may be popular and risky in electronic commerce in the future.
With these new regulations, a more comfortable trading environment awaits the customer and the manufacturer. If you want to leave your SEO work in safe hands , you can contact an SEO agency
According to the draft regulation of the Ministry of Trade , manufacturers that sell remotely will appoint a customer representative, and the contact information of this representative will be written on the cargo. According to Mithat Yurdakul from Milliyet newspaper , online sales platforms will not be obliged to investigate whether the products sold indonesia telephone number data over the internet are safe. Access to problematic products sold over the internet can be blocked through the Information Technologies and Communication Authority (BTK) , and TV advertisements can be requested to be stopped when necessary.
Supervisory institutions will be able to secretly purchase products sold on the internet as if they were customers, obtain samples and examine them. All local and foreign platforms that sell via channels such as the internet, will be required to have a service provider based in Turkey if they sell in Turkish and ship to addresses in Turkey. Perhaps Amazon's opening of a Turkish representative office may be due to foreseeing this situation. Similar sanctions were sought regarding Netflix. It was brought up that it would not pay taxes because it did not have a representative office here. We will all see together in the coming days whether the aim is to protect the customer-producer relationship or to create different resources.
The draft regulation, which will apply to all products sold via remote communication tools such as the internet and telephone, introduces the following:
All platforms that provide service in Turkish, pricing in TL, payment in TL, and shipping to consumers within Turkey will be within the scope of the regulation.
If online sales organizations within this scope do not have an established business in Turkey, they will be required to have a service provider established in Turkey that holds the products . Foreign online sales companies will not be exempt from this regulation.
Those who market their products over the internet or by phone will reflect the warnings and signs that must be on the products in their advertisements through visuals. In telephone sales, this information will be stated verbally, and in written communication (e-mail, etc.) in written form.
The manufacturer who sells via the internet or telephone will appoint an authorized representative.
The authorized representative will, upon request, submit the necessary information and documents demonstrating the conformity of the product to the inspection organization and will notify if a risky product is detected.
Intermediary platforms will also be able to block access to content if they detect an inappropriate product for sale.
The name, title, full address and contact information of the representative will be included on the product, its packaging, parcel or the document to be sent.
Websites that provide an electronic commerce environment (Hepsiburada, Gittigidiyor, N11 etc.) will not be obliged to check the content provided by companies or individuals using the environment and to investigate whether the products in the content are safe and in compliance with technical regulations .
Companies in violation may be banned from the sales platform by the ministry and its authorized bodies.
Audit Like a Customer
Authorized inspection organizations will conduct inspections on products sold by phone, e-mail or the internet.
Market control institutions will be able to take samples from products sold through the internet, etc., conduct tests, and request information from companies.
Unsafe products that appear on international platforms and databases, even if they do not violate the Turkish law, will be prevented from being introduced to the Turkish market.
Inspection institutions will be able to place orders and shop for products sold on the internet, just like sellers, for testing and inspection. These products will be examined and banned if necessary.
If an inappropriate product is sold via a television or radio advertisement, the removal of this content will first be requested.
If the company does not implement a warning or decision to access a product about objectionable products on the internet, the control institutions can apply to the Information Technologies and Communication Authority (BTK) and have the content removed.
In addition, the state will follow the trends with the Electronic Commerce Market Surveillance and Control Center Support and Information System that it will create. With this system, scans will be made without depending on complaints and violations will be determined. In short, the newly created institution will detect and monitor fashion and trends in electronic commerce, internet forums, consumer complaints, and areas that may be popular and risky in electronic commerce in the future.
With these new regulations, a more comfortable trading environment awaits the customer and the manufacturer. If you want to leave your SEO work in safe hands , you can contact an SEO agency