We invest thousands of liras per month in CPC and CPL ads for our clients. That's why we have to constantly improve ourselves on the Landing Page side. The real problem is creating a landing page that can get conversions rather than a quality and eye-pleasing Landing Page. When providing conversion optimization services , we first look at the landing page. Because this is the page where money is spent.
After ads and campaigns reach a certain point on the tools side, when there is no more optimization to be done, the technical side of the job is left to what more can I do. If you have come this far, I can say that everything is more difficult now.
In this case, let us give you some information that will make your job easier…
First of all, I don't think so, but if there is anyone who doesn't know;
What is LP (Landing Page, Result Page)?
Briefly defined as LP, which we will continue in the next part of list of pakistan cell phone numbers our article, are the pages we direct visitors to our website. If you are managing high-performance ads, directing visitors to the main site may not always work for you. Because each unique visit is very important and you try every way to convert them. Even a 1% + 1 - change in the end-of-month figures will seriously affect your performance and goals. Usually, brands that you see a lot of ads use LP. They try to collect data with an open or closed form. All performance is measured accordingly. In fact, it can be called a bit of a process branding rather than performance.
I think we understand what LP means; now let's get to the funniest parts...
As for tactics for better performance;
1- Automatically filled fields
It is not just a situation specific to us, we are all lazy on the internet. Even though it may be a feature that suits Turkish people at first glance, it is the same everywhere in the world. When people do not believe that it is very beneficial for them, they do not even spend time on the site. Instead of wasting time, we need to create a structure where they can quickly do all these processes at the point where we want them to share their information such as e-mail and phone with us.
landing-page-optimization
As a general rule, the simpler it is for a user to do and complete an action, the more likely they are to take further action and complete that action.
Enabling the “Auto-select form fields” option is a great example of this idea in action. Imagine you arrive at a landing page and see one of these forms.
When we look closely at the example above, we may not see a difference. But here, the process is understood when we start filling out the form to register. It is just like the search logic of major sites such as Google, Facebook, Youtube. This situation, known as auto-complete in the world, is a sweet situation that occurs due to the laziness of us internet users, and let's admit it, we all love it.
In this regard, our first tip will be to create forms that are easy to fill and, if possible, fully automatically completed.
According to the analysis of Kevin Ho, Marketing Manager of Wishpond, A/B tests conducted on auto-filled and non-auto-filled fields revealed a 56% conversion difference . Isn’t the number incredible? It’s a small detail, but it can affect your overall performance.
2- Pop-ups that open when clicked
While optimizing form fields, we have all thought, “Is the email too redundant?”, “Will we collect more leads if we don’t ask for the phone number?” But have you ever considered the idea of closing the form fields entirely and adding a button?
This will save us space in a visual sense, that is, it will provide the opportunity to add a small piece of information and a CTA button instead of a huge form field. And we will keep in mind that if a user who has come to this page also clicks on the CTA button you wrote, they will not leave without filling out that form. Of course, we also need to take into consideration what I said in item 1.
