SANDOR Corpywrthettheng: cormAnd?
Posted: Mon Dec 09, 2024 9:42 am
Maybe you don't know it, but every minute over 500 websites are born and even if only a few of them will be your real competitors, the number certainly has a certain effect: that's why today we want to talk to you about SEO Copywriting, or how to write for search engines to position yourself at the top and at the same time offer quality content to users.
Today, to be competitive online, it is necessary to think, but above all to write in an SEO perspective and only through SEO Copywriting can the activity of creating corporate content generate the desired results, that is, intercept potential customer searches and generate quality traffic on your site. So let's see what to pay attention to and how to do SEO Copywriting in a truly effective way .
The Phases of SEO Copywriting: Knowing Users' Search Intent
Many entrepreneurs still think that it is enough to sit at the computer and write an article based on their emotions and knowledge, in reality the first phase of the SEO Copywriting activity is to identify and understand the search intent of users , that is, whether the typed query is navigational, commercial or informational.
If you analyze the results that Google's SERP shows you for a keyword that interests you, you will see how the different contents each respond to different objectives: some want to provide information to japan telephone number data a user who is at the beginning of the purchasing process, others already contain a commercial call to action and are aimed at customers who have already chosen the product and service to buy online.
Before you even write the content, worry about knowing the user and analyzing the search results in detail: what is being discussed online? What are the most discussed topics? How is the content structured? And much more.
Focus on original and quality content
Today, positioning a content on Google and other search engines means offering users a valuable, well-written, grammatically error-free and in-depth product . Google's very goal is to professionally respond to user questions and human raters constantly evaluate compliance with the guidelines provided by Google to evaluate each individual web page based on various elements:
Purpose of the page or site
Completeness of content
Author's experience level
Effective SEO Copywriting means knowing a topic in depth and presenting it in a precise and coherent way with the purpose of the page.
How to Use Keywords in SEO Copywriting
One of the most discussed concepts among those who write SEO-optimized content is that of keyword density , or the number of times a keyword is repeated in the text: this is now an outdated concept, given that Google rewards content written in a natural way, without forcing the insertion of keywords in the text.
Our advice is to alternate the focus keyword with related keywords, synonyms and plurals since the search engine is really advanced today and those who do semantic SEO have better opportunities to position themselves high in the search results, giving the impression of authoritative and complete content.
Despite this, the main keyword must appear in the following elements of the text:
Title and meta description
Headings H1, H2 and H3
Images
Let's see two quick tips to optimize the title tag :
1. Place the main keyword at the beginning
2. Use a maximum of 65-70 characters, including spaces
As for the meta description , however, it is best not to exceed 160 characters (always including spaces) and also include the related keywords for which the article has been optimized.
Remember that keywords are part of a larger mind map for writing content and include all the most important topics, in terms of search intent and search volumes, to be developed in individual in-depth paragraphs.
Finally, images explain to Google the topic of the article and, in this case, the main keyword must be present in the ALT attribute of the image <img src=”image-url” alt=”keyword”> and in the image file name.
Today, to be competitive online, it is necessary to think, but above all to write in an SEO perspective and only through SEO Copywriting can the activity of creating corporate content generate the desired results, that is, intercept potential customer searches and generate quality traffic on your site. So let's see what to pay attention to and how to do SEO Copywriting in a truly effective way .
The Phases of SEO Copywriting: Knowing Users' Search Intent
Many entrepreneurs still think that it is enough to sit at the computer and write an article based on their emotions and knowledge, in reality the first phase of the SEO Copywriting activity is to identify and understand the search intent of users , that is, whether the typed query is navigational, commercial or informational.
If you analyze the results that Google's SERP shows you for a keyword that interests you, you will see how the different contents each respond to different objectives: some want to provide information to japan telephone number data a user who is at the beginning of the purchasing process, others already contain a commercial call to action and are aimed at customers who have already chosen the product and service to buy online.
Before you even write the content, worry about knowing the user and analyzing the search results in detail: what is being discussed online? What are the most discussed topics? How is the content structured? And much more.
Focus on original and quality content
Today, positioning a content on Google and other search engines means offering users a valuable, well-written, grammatically error-free and in-depth product . Google's very goal is to professionally respond to user questions and human raters constantly evaluate compliance with the guidelines provided by Google to evaluate each individual web page based on various elements:
Purpose of the page or site
Completeness of content
Author's experience level
Effective SEO Copywriting means knowing a topic in depth and presenting it in a precise and coherent way with the purpose of the page.
How to Use Keywords in SEO Copywriting
One of the most discussed concepts among those who write SEO-optimized content is that of keyword density , or the number of times a keyword is repeated in the text: this is now an outdated concept, given that Google rewards content written in a natural way, without forcing the insertion of keywords in the text.
Our advice is to alternate the focus keyword with related keywords, synonyms and plurals since the search engine is really advanced today and those who do semantic SEO have better opportunities to position themselves high in the search results, giving the impression of authoritative and complete content.
Despite this, the main keyword must appear in the following elements of the text:
Title and meta description
Headings H1, H2 and H3
Images
Let's see two quick tips to optimize the title tag :
1. Place the main keyword at the beginning
2. Use a maximum of 65-70 characters, including spaces
As for the meta description , however, it is best not to exceed 160 characters (always including spaces) and also include the related keywords for which the article has been optimized.
Remember that keywords are part of a larger mind map for writing content and include all the most important topics, in terms of search intent and search volumes, to be developed in individual in-depth paragraphs.
Finally, images explain to Google the topic of the article and, in this case, the main keyword must be present in the ALT attribute of the image <img src=”image-url” alt=”keyword”> and in the image file name.