What is the RACE Model?
Posted: Tue Dec 10, 2024 5:27 am
The RACE Model, also known as the Spiral Model, was established in 1963 by John Martson in the book “The Nature of Public Relations” as a strategic planning method for public relations . The objective of this model was to create a system that would help us better structure our marketing actions , as well as define each of the objectives that we pursue at any given time.
What is the RACE Model?
The RACE Model can be defined as an action plan that establishes hong kong telegram data how to act towards the consumer depending on the phase of the purchasing process in which they are . Hence its acronym :
Reach : This is the first phase of all, the objective of which is to make the brand known to the public.
Act : Once the brand has become known, it is time to get a potential customer to interact with it.
Convert : If we have already achieved the interaction we were looking for, it means that the user is already a lead , therefore, we must get them to become a client.
Engage : This is the last phase of the purchasing process . It involves building loyalty among all customers who have purchased so that they will do so again, thereby establishing a long-lasting relationship with them.
In order to achieve the objectives set by the RACE model, it is proposed to do so through achievements. That is, to establish a series of objectives, translated as actions, and thus achieve what the RACE model proposes .
What is the RACE Model for?
The main objective of the RACE Model is to enable companies to establish a better structured and easy-to-follow marketing plan . If a marketing plan is not well defined with a schedule of actions, it will be very difficult to carry out and we will surely end up going by inertia, without a plan to follow, which will cause the objectives not to be met.
What is the RACE Model?
The RACE Model can be defined as an action plan that establishes hong kong telegram data how to act towards the consumer depending on the phase of the purchasing process in which they are . Hence its acronym :
Reach : This is the first phase of all, the objective of which is to make the brand known to the public.
Act : Once the brand has become known, it is time to get a potential customer to interact with it.
Convert : If we have already achieved the interaction we were looking for, it means that the user is already a lead , therefore, we must get them to become a client.
Engage : This is the last phase of the purchasing process . It involves building loyalty among all customers who have purchased so that they will do so again, thereby establishing a long-lasting relationship with them.
In order to achieve the objectives set by the RACE model, it is proposed to do so through achievements. That is, to establish a series of objectives, translated as actions, and thus achieve what the RACE model proposes .
What is the RACE Model for?
The main objective of the RACE Model is to enable companies to establish a better structured and easy-to-follow marketing plan . If a marketing plan is not well defined with a schedule of actions, it will be very difficult to carry out and we will surely end up going by inertia, without a plan to follow, which will cause the objectives not to be met.