How to increase sales in the summer in the B2B sector
Posted: Tue Dec 10, 2024 6:23 am
Do you have a customer database? Make the most of it with email marketing techniques .
Exclusive discounts
Downloadable content
Exclusive content for him and totally personalized (segmentation of the types of clients you have)
New things you are going to implement soon
Inter alia.
Remembering your former clients is a nice touch so that they remember you but also to improve their user experience (UX) .
Sometimes, customer loyalty is much more important than gaining new ones.
First contacts
Summer may not be a good time to close sales, but it is a good time to make initial contact. Take advantage of these months to send personalized messages to potential clients and invite them to talk for 5 minutes on the phone or to have a coffee on a terrace (a more relaxed atmosphere) to talk .
Even if you don't close any deals in the summer, you can prepare the ground for September, so that when you return from vacation the entire sales process is much more agile.
To do this, a good way to do it is by sending personalized messages to LinkedIn .
Adapt your content
Let's face it, B2B products have nothing to do with B2C products. They are much more technical, specialized and complex products and services. Depending on the sector you are targeting, these can be really difficult to explain.
Do you do Content Marketing? If so, we recommend that you do something different in the summer. Leave the technical part aside since no one is going to read it. Talk about more entertaining, easy topics that will catch the attention of users. In the summer, complexity goes unnoticed, so we recommend that you save this complex content for other times of the year .
Another recommendation we make is that if you have an e-commerce site, you indonesia telegram data should adapt its image a little, for example by using softer and lighter colors and changing the banners a little so that they are more attractive and in keeping with the times we are in.
Please note, you don't have to do this every time of year, just during those times when you see a decrease in your sales.
Don't forget about calls to action
Whether on your website, social media, or email, content should be accompanied by a call to action . You should encourage your customers or potential customers to click on what you want them to see .
Without these calls to action, all your content will go unnoticed.
Ultimately, summer is a somewhat uncertain time for certain products and services, but this doesn't mean you can't maintain or increase your sales. If you find yourself in a somewhat delicate time, we recommend you try the actions above.
And you, what do you do to increase your sales in summer? Share your experience with other users!
Exclusive discounts
Downloadable content
Exclusive content for him and totally personalized (segmentation of the types of clients you have)
New things you are going to implement soon
Inter alia.
Remembering your former clients is a nice touch so that they remember you but also to improve their user experience (UX) .
Sometimes, customer loyalty is much more important than gaining new ones.
First contacts
Summer may not be a good time to close sales, but it is a good time to make initial contact. Take advantage of these months to send personalized messages to potential clients and invite them to talk for 5 minutes on the phone or to have a coffee on a terrace (a more relaxed atmosphere) to talk .
Even if you don't close any deals in the summer, you can prepare the ground for September, so that when you return from vacation the entire sales process is much more agile.
To do this, a good way to do it is by sending personalized messages to LinkedIn .
Adapt your content
Let's face it, B2B products have nothing to do with B2C products. They are much more technical, specialized and complex products and services. Depending on the sector you are targeting, these can be really difficult to explain.
Do you do Content Marketing? If so, we recommend that you do something different in the summer. Leave the technical part aside since no one is going to read it. Talk about more entertaining, easy topics that will catch the attention of users. In the summer, complexity goes unnoticed, so we recommend that you save this complex content for other times of the year .
Another recommendation we make is that if you have an e-commerce site, you indonesia telegram data should adapt its image a little, for example by using softer and lighter colors and changing the banners a little so that they are more attractive and in keeping with the times we are in.
Please note, you don't have to do this every time of year, just during those times when you see a decrease in your sales.
Don't forget about calls to action
Whether on your website, social media, or email, content should be accompanied by a call to action . You should encourage your customers or potential customers to click on what you want them to see .
Without these calls to action, all your content will go unnoticed.
Ultimately, summer is a somewhat uncertain time for certain products and services, but this doesn't mean you can't maintain or increase your sales. If you find yourself in a somewhat delicate time, we recommend you try the actions above.
And you, what do you do to increase your sales in summer? Share your experience with other users!