QuickBooks and the power of GIFs
Posted: Tue Dec 10, 2024 6:56 am
adobe as a B2B company: Click, baby, click!
Another humorous campaign, this time set in a business environment. This Adobe ad completely turns on its head a demand of many companies in their marketing actions: “we need more clicks.” The final surprise gives full meaning to the service offered by Adobe: an analysis of digital marketing data that gives it real meaning. Because sometimes it is difficult to understand all the processes of a business: supply chain, distribution, etc. And this spot shows how a small misinterpretation can lead to decisions that cause a big financial problem.
Intuit Quickbooks is an accounting software for small businesses that has relied on GIFs and sketches to show how the program can help small business owners save time and money. The campaign consists of a 30-second video plus several 15-second clips in which Danny Devito demonstrates the simplicity of the Quickbooks platform.
In parallel, Quickbooks created a gallery of netherlands telegram mobile phone number list humorous GIFs on Giphy aimed at its target audience and their daily struggles: small business owners. The goal was to take the campaign further, into the conversations of people who were already talking about solutions for SMEs. In total, the GIF collection has surpassed 500 million views.
Upwork and its single-person campaigns
Upwork is a platform that connects companies that need professionals with freelancers of all kinds (designers, photographers, copywriters, etc.). Its Hey World campaign has gained wide exposure thanks to the ingenious strategy of creating a hyper-limited target of real people known by everyone.
For example, Upwork offered help to actor Dwayne The Rock Johnson when he decided to run for president in 2020. It also offered help to find a personal assistant for Elon Musk, and to find a Social Media Strategist for Donald Trump. Even NASA has been targeted by its campaigns.
In this case, the campaign was spread across social media, television, posters and other physical media. The result was a 10% increase in the number of Fortune 500 companies using Upwork.
Another humorous campaign, this time set in a business environment. This Adobe ad completely turns on its head a demand of many companies in their marketing actions: “we need more clicks.” The final surprise gives full meaning to the service offered by Adobe: an analysis of digital marketing data that gives it real meaning. Because sometimes it is difficult to understand all the processes of a business: supply chain, distribution, etc. And this spot shows how a small misinterpretation can lead to decisions that cause a big financial problem.
Intuit Quickbooks is an accounting software for small businesses that has relied on GIFs and sketches to show how the program can help small business owners save time and money. The campaign consists of a 30-second video plus several 15-second clips in which Danny Devito demonstrates the simplicity of the Quickbooks platform.
In parallel, Quickbooks created a gallery of netherlands telegram mobile phone number list humorous GIFs on Giphy aimed at its target audience and their daily struggles: small business owners. The goal was to take the campaign further, into the conversations of people who were already talking about solutions for SMEs. In total, the GIF collection has surpassed 500 million views.
Upwork and its single-person campaigns
Upwork is a platform that connects companies that need professionals with freelancers of all kinds (designers, photographers, copywriters, etc.). Its Hey World campaign has gained wide exposure thanks to the ingenious strategy of creating a hyper-limited target of real people known by everyone.
For example, Upwork offered help to actor Dwayne The Rock Johnson when he decided to run for president in 2020. It also offered help to find a personal assistant for Elon Musk, and to find a Social Media Strategist for Donald Trump. Even NASA has been targeted by its campaigns.
In this case, the campaign was spread across social media, television, posters and other physical media. The result was a 10% increase in the number of Fortune 500 companies using Upwork.