The biggest challenge for a B2B technology company: customer acquisition
Posted: Tue Dec 10, 2024 8:53 am
Over the time I have been working as a Content Manager, I have realized that Content Marketing is one of the main strategies for obtaining leads for a company , but not only this, it also helps improve its positioning and increase its visibility.
But despite what many people think, content marketing is not about spending the day writing and publishing posts and waiting for visits and leads to grow like mushrooms, but there is much more to it than this.
Step-by-step guide: How to create a content marketing strategy
Content Managers are not automatic writing machines that write whatever we want, one post after another, but everything we do has a reason . What I intend with this step-by-step guide on content marketing is to show you everything that goes on behind the scenes to carry out this type of strategy.
As writers, we are used to writing about a wide variety of topics, especially list of telegram users in denmark those of us who work in agencies. In the morning you can be writing about technology and in the afternoon about tourism. As you can see, these are two topics that have nothing to do with each other. For this reason, first of all, it is essential that you know and become thoroughly familiar with the services and products of the company you are going to write for. But to make it clearer, I am going to give you a point-by-point summary, step by step, of what you would have to do to prepare a content marketing strategy that works .
1. Know the company well
As I told you a few lines ago, before you start writing any article for the company, the first thing you have to do is get to know it . Know what they do, how they do it, why they do it, who they are addressing, what tone they use... To do this you should:
Knowing what your Buyer Persona is
Having a clear idea of who the company's ideal client is is very important to know who you are addressing when writing. In this way, you can use a more approachable tone, or understand what their problems or doubts are, or why what the company offers is ideal for this buyer .
Know your goals
Why do you want to do content marketing? What do you hope to achieve? What type of content do you want to create? Will the posts be accompanied by resources? Will they be related to thematic campaigns? These are some of the questions you should ask yourself before you start writing without rhyme or reason. Believe me, writing for the sake of writing never usually works .
2. Content audit
Do you think you already know the company as if it were your own? Then it is time to do a Content Audit . This consists of three parts.
But despite what many people think, content marketing is not about spending the day writing and publishing posts and waiting for visits and leads to grow like mushrooms, but there is much more to it than this.
Step-by-step guide: How to create a content marketing strategy
Content Managers are not automatic writing machines that write whatever we want, one post after another, but everything we do has a reason . What I intend with this step-by-step guide on content marketing is to show you everything that goes on behind the scenes to carry out this type of strategy.
As writers, we are used to writing about a wide variety of topics, especially list of telegram users in denmark those of us who work in agencies. In the morning you can be writing about technology and in the afternoon about tourism. As you can see, these are two topics that have nothing to do with each other. For this reason, first of all, it is essential that you know and become thoroughly familiar with the services and products of the company you are going to write for. But to make it clearer, I am going to give you a point-by-point summary, step by step, of what you would have to do to prepare a content marketing strategy that works .
1. Know the company well
As I told you a few lines ago, before you start writing any article for the company, the first thing you have to do is get to know it . Know what they do, how they do it, why they do it, who they are addressing, what tone they use... To do this you should:
Knowing what your Buyer Persona is
Having a clear idea of who the company's ideal client is is very important to know who you are addressing when writing. In this way, you can use a more approachable tone, or understand what their problems or doubts are, or why what the company offers is ideal for this buyer .
Know your goals
Why do you want to do content marketing? What do you hope to achieve? What type of content do you want to create? Will the posts be accompanied by resources? Will they be related to thematic campaigns? These are some of the questions you should ask yourself before you start writing without rhyme or reason. Believe me, writing for the sake of writing never usually works .
2. Content audit
Do you think you already know the company as if it were your own? Then it is time to do a Content Audit . This consists of three parts.