The ability to collaborate in Excel is also quite limited . Sure, you can share Excel files, but collaborating in real time? Impossible. Excel doesn't allow multiple users to be working on the same spreadsheet at the same time. In other words, if you urgently need to access a file that one of your colleagues is working on, you have to sit back and wait your turn. Or create another copy, but then forget to merge those copies. It works, but it's not fast and convenient.
The era of the customer
According to Forrester Research, the Age of the Customer began in 2010, meaning italy telegram mobile phone number listall business strategies and operations should be carefully aligned to increase customer satisfaction.

As your business grows and your customer relationships increase, Excel can become insufficient. For example, Excel won't tell you anything about a particular customer's sales growth opportunities or when you should give them a follow-up call. In the age of customer relationships, this means a lot of missed opportunities.
Excel vs. CRM
As an example, let us show you a list of the disadvantages of Excel and how a CRM tool can help eliminate them.
HQ BLOG CK4 B3 Excel Vs CRM Tabel EN
Additional CRM Benefits
CRM apps function as a central customer database and are made for communication and marketing. Additionally, CRM apps allow you to record all interactions between your business and its customers in a single database. As a business, you can collect data from each customer and better meet their individual needs. This allows you a more personal approach based on the desires of that particular customer.
CRM applications allow you to manage your potential new customers more efficiently and to follow the sales process in a fluid, simple and cost-effective way. At any time, in any place, you have the right data at your disposal to make well-thought-out strategic decisions.
Oh yes, it is also possible to easily import data from your Excel files.