Appearance and aesthetics
Posted: Wed Dec 11, 2024 6:11 am
An important aspect of a website is its appearance and aesthetics. You should make sure that your system has a consistent appearance throughout the website. You should use one system for the style of headings and paragraph content. Similarly, you should maintain a consistent system for buttons on the website. The most commonly adopted system is to use 3 types of buttons. Primary for primary actions, secondary for secondary actions, and text links for supplementary actions. Limiting the type of buttons improves the readability of the website. The user is not lost in the actions they have to perform. Thanks to clear rules for using buttons, we can dictate to the user the next steps they should take on the path to conversion. Failure to adapt the website to a consistent system of content and buttons causes the user to get lost.
design system
Design system
Forms
Poorly formatted forms are a common problem for users. A poorly functioning form can cause critical errors that cause pages to be abandoned. The functionality of forms should be thoroughly verified. The most common errors include:
invisible field labels when users fill out the form,
no required fields specified,
collecting too much user data,
bad validation working,
unclear error descriptions,
error descriptions that appear outside the user's view area.
Responsiveness
Adapting a website to mobile devices is essential these days. It is a good idea to use analytical tools such as Google Analytics and verify what percentage of traffic is generated from which devices.
In order to verify the page for compatibility, you should use the most commonly used screen resolutions and go through the next stages of the user path. Important aspects to solve for mobile devices are the navigation of the page. The menu in the mobile version must be adequate to the menu in the full version of the page. Currently, users use different devices within, for example, one order, so it is necessary to ensure that the layout of the page is adequate on different devices.
Availability
The website should be adapted to users with different levels of ability and skill. The content on the website should be verified: is it clear and understandable to everyone, regardless of skill level? Is the font type and size used on the website appropriate? Is there adequate contrast between the content and the background?
Some users use assistive devices, so that they can fully use the site, it is necessary to ensure that all content is accessible from the keyboard. Is navigation and interaction possible without using a mouse? Are all fantuan database photographs in the content provided with an alternative description?
More information on the broad issue of accessibility can be found in the Web Content Accessibility Guidelines (WCAG), as well as on our blog: WCAG 2.1 - Digital Accessibility Guidelines for Websites
Categorization of errors detected during UX audit
Website analysis is essential to understanding the current state of your website in terms of usability and user experience. This allows you to identify areas for improvement and make specific recommendations for optimizing your site. A comprehensive report should include all errors categorized by severity.
The most commonly used division of errors is:
Critical error - Prevents the execution of an action to complete a task, the user's journey is interrupted.
Significant error — Makes the action significantly more difficult to perform, but the task is still possible.
Minor error - Disrupts the smooth flow and affects the enjoyment of the journey and/or delays the completion of a task.
After the UX audit - next steps
Based on the collected data and audit findings, you can begin developing an action plan to improve the user experience. The plan should include specific steps to take to fix the reported issues.
The next important step is the implementation of the proposed solutions.
After implementing changes, it is necessary to conduct another evaluation of the site to check the effectiveness of the implemented solutions. You can use tests to check whether the changes have actually improved the user experience and whether the site has become more intuitive and easy to navigate.
It is also worth continuing to monitor user behavior on your site using analytical tools such as Google Analytics to improve the user experience, track the effects of changes made, and respond to any issues.
In summary, a website UX audit is an ongoing and important process in improving user experience and improving the usability of your website. Analyzing reported issues, developing an action plan, implementing changes, and regularly monitoring the effects of the improvements are key elements of the UX improvement process. This can help ensure positive user experiences and increase the effectiveness of your website.
design system
Design system
Forms
Poorly formatted forms are a common problem for users. A poorly functioning form can cause critical errors that cause pages to be abandoned. The functionality of forms should be thoroughly verified. The most common errors include:
invisible field labels when users fill out the form,
no required fields specified,
collecting too much user data,
bad validation working,
unclear error descriptions,
error descriptions that appear outside the user's view area.
Responsiveness
Adapting a website to mobile devices is essential these days. It is a good idea to use analytical tools such as Google Analytics and verify what percentage of traffic is generated from which devices.
In order to verify the page for compatibility, you should use the most commonly used screen resolutions and go through the next stages of the user path. Important aspects to solve for mobile devices are the navigation of the page. The menu in the mobile version must be adequate to the menu in the full version of the page. Currently, users use different devices within, for example, one order, so it is necessary to ensure that the layout of the page is adequate on different devices.
Availability
The website should be adapted to users with different levels of ability and skill. The content on the website should be verified: is it clear and understandable to everyone, regardless of skill level? Is the font type and size used on the website appropriate? Is there adequate contrast between the content and the background?
Some users use assistive devices, so that they can fully use the site, it is necessary to ensure that all content is accessible from the keyboard. Is navigation and interaction possible without using a mouse? Are all fantuan database photographs in the content provided with an alternative description?
More information on the broad issue of accessibility can be found in the Web Content Accessibility Guidelines (WCAG), as well as on our blog: WCAG 2.1 - Digital Accessibility Guidelines for Websites
Categorization of errors detected during UX audit
Website analysis is essential to understanding the current state of your website in terms of usability and user experience. This allows you to identify areas for improvement and make specific recommendations for optimizing your site. A comprehensive report should include all errors categorized by severity.
The most commonly used division of errors is:
Critical error - Prevents the execution of an action to complete a task, the user's journey is interrupted.
Significant error — Makes the action significantly more difficult to perform, but the task is still possible.
Minor error - Disrupts the smooth flow and affects the enjoyment of the journey and/or delays the completion of a task.
After the UX audit - next steps
Based on the collected data and audit findings, you can begin developing an action plan to improve the user experience. The plan should include specific steps to take to fix the reported issues.
The next important step is the implementation of the proposed solutions.
After implementing changes, it is necessary to conduct another evaluation of the site to check the effectiveness of the implemented solutions. You can use tests to check whether the changes have actually improved the user experience and whether the site has become more intuitive and easy to navigate.
It is also worth continuing to monitor user behavior on your site using analytical tools such as Google Analytics to improve the user experience, track the effects of changes made, and respond to any issues.
In summary, a website UX audit is an ongoing and important process in improving user experience and improving the usability of your website. Analyzing reported issues, developing an action plan, implementing changes, and regularly monitoring the effects of the improvements are key elements of the UX improvement process. This can help ensure positive user experiences and increase the effectiveness of your website.