A compelling CTA should be large enough to be seen
Posted: Wed Dec 11, 2024 7:15 am
A compelling CTA should be large enough to be seen from the distance at which you want your readers to view it. Look at what your competitors are doing in their email campaigns.
When you see a call-to-action button being used, what size is it? Is it large enough to click on, both on desktop and mobile?
Ideally, you want the size of your button paraguay phone number list to be big enough that the average person can see it but not so big that it gets in the way and disrupts or annoys your readers.
10. Create urgency
Want to improve the results of your sales email? Add in an element of urgency and you might see a significant boost in your click-through rate.
One way of creating urgency in your campaigns is by using a countdown timer plugin or simply emphasizing words that boost urgency, such as, “Limited Time Offer,” “While Supplies Last,” “Two Days Only,” etc…
4 email CTA buttons to get inspired
Now it’s time to take a look at some real-life email CTA examples.
1. Free trial CTA
Netflix email CTA example
Who doesn’t love a FREE trial before making a purchasing decision? Netflix is a great example of how to use a call-to-action button effectively.
The simple, clean design is perfect. It’s a classic red CTA button that really stands out well against the rest of the content both on their site and in their email as well.
The button doesn’t have too much going on around it, so it’s very noticable.
As we know, free trials perform very well since they’re a great way to drive new leads. According to HighAlpha, B2B companies that offered free trials saw a 66% conversion rate among their users!
When you see a call-to-action button being used, what size is it? Is it large enough to click on, both on desktop and mobile?
Ideally, you want the size of your button paraguay phone number list to be big enough that the average person can see it but not so big that it gets in the way and disrupts or annoys your readers.
10. Create urgency
Want to improve the results of your sales email? Add in an element of urgency and you might see a significant boost in your click-through rate.
One way of creating urgency in your campaigns is by using a countdown timer plugin or simply emphasizing words that boost urgency, such as, “Limited Time Offer,” “While Supplies Last,” “Two Days Only,” etc…
4 email CTA buttons to get inspired
Now it’s time to take a look at some real-life email CTA examples.
1. Free trial CTA
Netflix email CTA example
Who doesn’t love a FREE trial before making a purchasing decision? Netflix is a great example of how to use a call-to-action button effectively.
The simple, clean design is perfect. It’s a classic red CTA button that really stands out well against the rest of the content both on their site and in their email as well.
The button doesn’t have too much going on around it, so it’s very noticable.
As we know, free trials perform very well since they’re a great way to drive new leads. According to HighAlpha, B2B companies that offered free trials saw a 66% conversion rate among their users!