Depending on what you want to accomplish, you should slovenia phone number list formulate hypotheses about how to better accomplish the goal that you’re optimizing for.
If you’re interested in improving your lead generation numbers, think about which aspects of your offer you could change or which visual elements might lead to a higher conversion rate.
Once you’re thinking about the types of variables you want to investigate and the key performance indicators you’re interested in, you can move on to the next step.
2. Select your variables
Selecting the right variables for testing is a critical step in multivariate testing.
This involves choosing which elements you’ll modify on your web pages or marketing campaigns as part of the test.
The elements you can examine as part of a multivariate test include things like headlines, images, offers, copy, and call-to-action buttons, among others.
You should carefully consider which variables you’ll test to ensure that you’ll generate meaningful results.
