Launch the test
Posted: Wed Dec 11, 2024 7:19 am
Next, you’ll need to set up and perform your multivariate test.
Multivariate testing software significantly simplifies the setup and execution of these tests by automatically generating different webpage designs and calculating the total number of testing variations from the elements and their variations.
The exact steps you’ll follow here will depend south africa phone number list on your multivariate testing tool, but there are always going to be two key tasks:
You need to create variations for each page element that’s going to be involved in your test. That means you should create between 3 and 5 versions of your headline, find a few different images that might work on your page, and vary the design of any other elements you’re testing. Then, you’ll have enough variants of each element to combine with all the variants of the other elements you’re testing.
You need to launch the test and start collecting data. You want to generate as much traffic as possible during your multivariate testing period, since this will help you get statistically significant results. The less traffic is exposed to different variations of your site, the less confident you can be in your test results.
4. Analyze the results for statistical significance
After you’ve run the test, you need to analyze the test results.
This involves comparing the performance of different variations, looking for patterns and trends in user behavior, and assessing the statistical significance of the findings.
The insights gained during this step are essential for making informed decisions about which variations were the most effective.
5. Apply changes accordingly
Once you’ve identified the best-performing variations, it’s time to roll out the changes on a permanent basis.
Once you make the changes, however, you should carefully monitor the relevant KPIs to ensure they continue to have a positive impact on your goals.
Multivariate testing software significantly simplifies the setup and execution of these tests by automatically generating different webpage designs and calculating the total number of testing variations from the elements and their variations.
The exact steps you’ll follow here will depend south africa phone number list on your multivariate testing tool, but there are always going to be two key tasks:
You need to create variations for each page element that’s going to be involved in your test. That means you should create between 3 and 5 versions of your headline, find a few different images that might work on your page, and vary the design of any other elements you’re testing. Then, you’ll have enough variants of each element to combine with all the variants of the other elements you’re testing.
You need to launch the test and start collecting data. You want to generate as much traffic as possible during your multivariate testing period, since this will help you get statistically significant results. The less traffic is exposed to different variations of your site, the less confident you can be in your test results.
4. Analyze the results for statistical significance
After you’ve run the test, you need to analyze the test results.
This involves comparing the performance of different variations, looking for patterns and trends in user behavior, and assessing the statistical significance of the findings.
The insights gained during this step are essential for making informed decisions about which variations were the most effective.
5. Apply changes accordingly
Once you’ve identified the best-performing variations, it’s time to roll out the changes on a permanent basis.
Once you make the changes, however, you should carefully monitor the relevant KPIs to ensure they continue to have a positive impact on your goals.