2 real-life examples of multivariate testing
Posted: Wed Dec 11, 2024 7:56 am
Now that we’ve gone over the theory of multivariate testing and the steps involved, let’s see what it looks like in practice!
1. Obvi
The Obvi marketing team thought that they might achieve higher sales if they changed up their unique selling proposition. They performed online testing to find out for sure.
Obvi created many different sri lanka phone number list versions of their USP to discover which one would work best.
They decided to test their headline, subheadline, and products for a campaign focused on better sleep.
Here are a few different combinations of headlines and subheadlines that they included in their multivariate test.
Here are a few different combinations of headlines and subheadlines that they included in their multivariate test.
Obvi testing landing pages
They also tested headlines, subheadlines and products related to weight loss.
Obvi testing landing pages
Multivariate testing was their only option, since they were testing more than one element simultaneously.
1. Obvi
The Obvi marketing team thought that they might achieve higher sales if they changed up their unique selling proposition. They performed online testing to find out for sure.
Obvi created many different sri lanka phone number list versions of their USP to discover which one would work best.
They decided to test their headline, subheadline, and products for a campaign focused on better sleep.
Here are a few different combinations of headlines and subheadlines that they included in their multivariate test.
Here are a few different combinations of headlines and subheadlines that they included in their multivariate test.
Obvi testing landing pages
They also tested headlines, subheadlines and products related to weight loss.
Obvi testing landing pages
Multivariate testing was their only option, since they were testing more than one element simultaneously.