Varnish & Vine wanted to boost conversion rates on their product pages by optimizing multiple elements simultaneously.
Posted: Wed Dec 11, 2024 7:57 am
They conducted multivariate tests on elements like headlines, benefit lists, and calls-to-action by using OptiMonk’s Smart Product Page Optimizer.
This AI-powered tool automatically analyzed taiwan phone number list their product pages, creating compelling headlines, subheadlines, and benefit lists tailored to their target audience to drive conversions.
Varnish & Vine testing web pages
They achieved a 44% boost in their online revenue, and improved their conversion rates by 28% after the optimization.

A smarter way to run multivariate tests
Although multivariate tests are an excellent way to try out optimization ideas that are too complex to fit into a regular A/B test, they require a lot of effort and manual work. Luckily, there’s now an easier way to run multivariate tests without all the fuss.
OptiMonk’s Smart A/B Testing allows you to perform several types of experiments, including conventional A/B testing and multivariate testing.
Best of all, OptiMonk’s tailor-made AI makes multivariate testing fully automatic. All you need to do is set it and forget it—no expertise needed.
You simply choose which elements you want to include in your multivariate test, choose which variants you want to test, and launch it!
This AI-powered tool automatically analyzed taiwan phone number list their product pages, creating compelling headlines, subheadlines, and benefit lists tailored to their target audience to drive conversions.
Varnish & Vine testing web pages
They achieved a 44% boost in their online revenue, and improved their conversion rates by 28% after the optimization.

A smarter way to run multivariate tests
Although multivariate tests are an excellent way to try out optimization ideas that are too complex to fit into a regular A/B test, they require a lot of effort and manual work. Luckily, there’s now an easier way to run multivariate tests without all the fuss.
OptiMonk’s Smart A/B Testing allows you to perform several types of experiments, including conventional A/B testing and multivariate testing.
Best of all, OptiMonk’s tailor-made AI makes multivariate testing fully automatic. All you need to do is set it and forget it—no expertise needed.
You simply choose which elements you want to include in your multivariate test, choose which variants you want to test, and launch it!