According to Campaign Monitor, on average, email marketing generates $44 for every $1 spent. That’s a whopping 4,400% return.
It’s no surprise why almost 90% of marketers morocco consumer mobile number list opt for email marketing as their principal lead generation tool.
Would you ever have thought that email is 40x more effective at acquiring customers than Facebook and Twitter combined?
On top of that, with people’s emails at hand, you own your audience. Not Facebook. Not Twitter. Not even Google.
If the social media scene evolves and people stop using those platforms, those audiences will disappear. But people use email for life, so if you’ve built a good list, you’ll always have your target audience within direct reach.Your potential clients might not be on TikTok or Instagram, but email is essentially guaranteed. This is probably because it is so simple, pervasive, and grounded.
Email is static—it doesn’t really change or evolve—making it one of your business’s permanent assets.
If your email campaign takes a wrong turn, it’s usually not because of some out-of-your-control decision by the email companies. Instead, it’s something you can fix. And its learning is cumulative—as you gain more knowledge, your future email campaigns will improve.
