And if you mastered the art of email marketing, you’ll have dozens if not hundreds of excited people looking to get their hands on your product first.
Warm the audience up as you near the launch, let them nigeria consumer mobile number list know you’re still around, and remind them of their interest.
If you can get the ball rolling from the start, you’ll have overcome one of the biggest challenges. That’s why we use a series of lead generation mechanisms and advanced list-building strategies prior to launch and consistently reach our funding goals in under 24 hours.
One of them is OptiMonk. Thanks to their seamless integration and eye-catching appearance, OptiMonk’s popups have been a game-changing lead magnet in our every campaign.
They always capture an ample fraction of our page visitors—whom we’d have otherwise just lost—and convince them to drop their emails to stay in the loop.
Funding Goal Day 1
Raising twice the funding goal on day 1. (Image via indiegogo.com)
The successful email marketing afterward allows us to hit our funding goal within the first day, signaling trust and credibility to new leads and boosting the chances of future conversions.
7. Email raises brand awareness
Sharing things on social media may have overtaken email’s “Forward To” mechanism, but this just speaks to people’s love of sharing value with their friends.
That’s why email is still one of the most effective tools to move the masses. And one of the easiest ways to do this is through strategically managed referral campaigns.
Encourage your current leads to share your product launch with their friends and family to earn further discounts or even cash back. Before you know it, you’ll have a huge new audience of subscribers adding their friends as well. This strategy costs essentially nothing.
Besides driving a stream of conversions, referral programs help spur buzz around your product and create brand awareness while it’s still at an early stage.
