Here are three key conversion rate optimization strategies to help you get better results from your landing pages, backed by real-life examples that highlight their impact.
1. A/B testing
A/B testing, also known as split testing, is one of list of peru cell phone numbers the most powerful tools for improving your landing page performance. It involves creating two versions of a page (or a specific element on the page) and testing them against each other to see which one converts better.
With A/B testing, you can experiment with different headlines, images, calls-to-action (CTAs), color schemes, form lengths, and layouts.
The key is to only test one variable at a time so you can accurately pinpoint what caused the improvement or decline in performance.
Take Vegetology, for instance. They A/B tested the headline on their home page. The original headline, “It’s in our nature,” was swapped out for “We are Vegetology.” This subtle change in copy boosted the conversion rate by 9%.
