All this buzz is the result of fun and bold work done by the broadcaster itself, sponsors and participants — whether they are famous or anonymous. Even companies that have no connection to the program manage to ride the wave and gain visibility with the reality show.
Did you like the subject and want to better understand the relationship restaurant email list between marketing and BBB? If the answer is yes, this article is for you. See below how the program works and learn about the main marketing lessons it teaches.
Illustrative image of what BBB teaches you about Marketing
Illustrative image – What does BBB teach you about Marketing?
How does BBB work?
Big Brother Brasil (BBB) is a reality show produced and broadcast by Rede Globo de Televisão since 2002. The program is of Dutch origin and, inspired by its success there, broadcasters around the world purchased the format from Endemol.
Participants
It works more or less like this: around 12 to 20 participants who don't know each other are placed inside a house full of cameras.
They are completely isolated from the “real world”, have no contact with family, no access to the internet, social media , television, magazines or any other means of communication.
In short: it's a game of coexistence that yields R$1.5 million for the person who wins the public's sympathy.
Dynamics
The players' daily lives are full of tests and dynamics, such as the leader test, dividing the house between Xepa and VIP, the angel test, the monster's punishment, parties filled with alcohol and so on.
Every week, participants vote among themselves to form the wall and the public determines who leaves and who stays.
All these dynamics and confinement generate things that are a delight to watch: fights! Psychologists explain that confinement prevents an instinctive attitude of human beings when dealing with dangerous situations: running away.
Since the participants have nowhere to go, they have to face adversity. Then there are the mood swings that are common in isolation situations and fights over trivial things like dirty bathrooms, food division, voting, jealousy, etc.
Audience
As social beings, we love watching the routine of our brothers and sisters, don't we? And researchers from various fields — psychology, sociology, communication, marketing, among others — try to unravel the reason for so much fascination.
There is even an article published by Psychology Today that relates the taste for this type of program with voyeurism. Note: Big Brother Brazil has no sexual overtones and the participants know that they are being watched.
