How to Find New B2B Leads: What Marketers Say
Posted: Tue Dec 03, 2024 8:10 am
What are the most effective ways to find new b2b leads, or new contacts in the business-to-business world? A study from some time ago highlighted which are the most effective B2B Lead Generation tools according to marketers themselves: in this article we will describe the results.
The key points are:
Forms are not dead , in fact they are the absolute masters of b2b lead generation. They are used by 74% of marketers and considered effective for finding b2b leads by half of them;
chatbots aren't taking off : 17% of marketers use them and only 6% consider them effective for B2B lead generation;
Testing leads to higher conversion rates, but is still underused by marketers;
Multi-step forms convert more , much more. Marketers who use them report an 86% higher B2B Lead conversion rate;
Half of marketers do not use a lead scoring system and focus only on the quantity of b2b leads .
Forms are still effective for b2b leads
In the survey, 74% of participants said they use forms to find leads .
leads captured with lead generation tools
The really interesting fact, however, is that this tool is still considered by far the one with the highest conversion rate, leaving behind tools such as live chats, surveys or chatbots by a wide margin.
So when we talk about lead generation , the “oldest” tool is still the most effective.
Chatbots are not taking off
Despite being a tool that fascinates marketers, chatbots still remain georgia phone number library a marginal tool in b2b lead generation strategies .
How Much Do Lead Generation Tools Convert?
Only 17% say they use them and only 6% say they find them effective for acquiring new b2b leads and, above all, for finding qualified and relevant leads .
The problems are linked to the fact that it is still a difficult technology to understand, adopt and manage, or at least this is still the widespread perception.
Moreover, the quality of the chatbots themselves, in terms of the “realistic” nature of the experience, is still far from perfect.
From direct experience, regarding various conversations with other marketers on this topic, a difficulty emerged in understanding how to quickly and safely integrate a chatbot into their strategy, how to create conversations and manage all the cases that inevitably a chatbot is not yet able to resolve as effectively as a human would.
There is still a lot of room for improvement in this specific sector, probably we need to work towards simplification to be able to generate truly valuable leads .
The key points are:
Forms are not dead , in fact they are the absolute masters of b2b lead generation. They are used by 74% of marketers and considered effective for finding b2b leads by half of them;
chatbots aren't taking off : 17% of marketers use them and only 6% consider them effective for B2B lead generation;
Testing leads to higher conversion rates, but is still underused by marketers;
Multi-step forms convert more , much more. Marketers who use them report an 86% higher B2B Lead conversion rate;
Half of marketers do not use a lead scoring system and focus only on the quantity of b2b leads .
Forms are still effective for b2b leads
In the survey, 74% of participants said they use forms to find leads .
leads captured with lead generation tools
The really interesting fact, however, is that this tool is still considered by far the one with the highest conversion rate, leaving behind tools such as live chats, surveys or chatbots by a wide margin.
So when we talk about lead generation , the “oldest” tool is still the most effective.
Chatbots are not taking off
Despite being a tool that fascinates marketers, chatbots still remain georgia phone number library a marginal tool in b2b lead generation strategies .
How Much Do Lead Generation Tools Convert?
Only 17% say they use them and only 6% say they find them effective for acquiring new b2b leads and, above all, for finding qualified and relevant leads .
The problems are linked to the fact that it is still a difficult technology to understand, adopt and manage, or at least this is still the widespread perception.
Moreover, the quality of the chatbots themselves, in terms of the “realistic” nature of the experience, is still far from perfect.
From direct experience, regarding various conversations with other marketers on this topic, a difficulty emerged in understanding how to quickly and safely integrate a chatbot into their strategy, how to create conversations and manage all the cases that inevitably a chatbot is not yet able to resolve as effectively as a human would.
There is still a lot of room for improvement in this specific sector, probably we need to work towards simplification to be able to generate truly valuable leads .