Paid Media Is Selfexplanatory Its Your Digital Ads Promoted Posts Sponsored seychelles email list 16461 contact leads Content Etc Any Time You Pay To Reach An Audiencethere Is Definitely Some Overlap Between These Types Of Marketing Media Hence The Venn Diagram For Example There Are Ways To Use Social As Paid Media And You Could Classify Followers Sharing Your Content As Earned Media Owned Content Often Feeds Into The Other Three Medias So Where Does Email Marketing Fit Into This Modelwhy We Need Another Media Typemany Marketers Would Describe The Email Channel As Owned But Thats Not Entirely Accurate
You Dont Exactly Own Your Email List Since Contacts Should Be Able To Unsubscribe At Will Plus As We Are Quite Familiar You Dont Have Complete Control Over The Way Different Email Clients Like Outlook And Gmail Display Your Campaigns Or How Mailbox Providers Choose To Filter What You Sendchad S White Author Of Email Marketing Rules Wrote About This Conundrum He Suggests A Different Classification For Email Granted Media Chad Includes Other Forms Of Messaging Here Too Such As Sms And Mms As Well As Organic Search Marketing Also Known As Search Engine Optimization Or Seochad S
