Miscellaneous
Posted: Tue Dec 03, 2024 9:31 am
Types of lead magnets & examples A lead magnet can be anything your target audience finds useful, whether that is a downloadable template, regular news updates, or an ebook. Let's look at a few B2B-specific lead magnet examples — and why they work well. Newsletter Newsletters are the most common lead magnet. Nearly every website has a form for you to "get news and updates!" The problem? Most of those leads aren't that valuable. You have no idea if they are interested in your business or where they are in the funnel. However, they are a simple, low-effort way to gather contacts.
So, how do you use newsletter sign-ups to get quality leads? cape verde email list 33087 contact leads Salesforce works around newsletter challenges by asking more questions in their sign up form: Salesforce newsletter lead magnet exampleIt seems counterintuitive to have so many form fields, right? This approach helps Salesforce segment their email list and weeds out people who might not actually read the newsletter. So, while they might get fewer sign-ups, the leads they do get are higher quality. Free trial SaaS companies often offer a free trial or free plan to get users in the proverbial door. Buffer uses this strategy by providing an entirely free plan with limited features.
Buffer free trial lead magnet screenshotThey're banking on the fact that users will find their software so useful, they'll upgrade to a paid plan. And it generally works — we use this strategy at Leadfeeder as well. Just make sure the free trial isn't so limited that it scares users off. Companies with a complex onboarding process might find free trials less useful. White papers or ebooks White papers and ebooks are an ideal lead magnet for B2B organizations because they provide the in-depth information business leaders need. They also show you're a leader in the industry and attract leads more likely to be interested in your offering.
So, how do you use newsletter sign-ups to get quality leads? cape verde email list 33087 contact leads Salesforce works around newsletter challenges by asking more questions in their sign up form: Salesforce newsletter lead magnet exampleIt seems counterintuitive to have so many form fields, right? This approach helps Salesforce segment their email list and weeds out people who might not actually read the newsletter. So, while they might get fewer sign-ups, the leads they do get are higher quality. Free trial SaaS companies often offer a free trial or free plan to get users in the proverbial door. Buffer uses this strategy by providing an entirely free plan with limited features.
Buffer free trial lead magnet screenshotThey're banking on the fact that users will find their software so useful, they'll upgrade to a paid plan. And it generally works — we use this strategy at Leadfeeder as well. Just make sure the free trial isn't so limited that it scares users off. Companies with a complex onboarding process might find free trials less useful. White papers or ebooks White papers and ebooks are an ideal lead magnet for B2B organizations because they provide the in-depth information business leaders need. They also show you're a leader in the industry and attract leads more likely to be interested in your offering.