Apple's new 'hide my email' feature: what it is and how it's changing email marketing
Posted: Tue Dec 03, 2024 9:50 am
Privacy is an issue that users are increasingly considering. This article explains what Hide My Email is and how to mitigate its effects on email marketing actions.
Post Content
What is Apple's 'Hide My Email', how it works, and the challenges it poses
Rethinking contact possibilities
Offer safer contact methods
Explain to users the benefits of providing the real address
Check what the real bounce rate is
What is Apple's 'Hide My Email', how it works, and the challenges it poses
The use of an email marketing tool must always take into account the possibility of reception. It should be noted that, in recent years, users have given greater importance to encryption, in order to prevent data from being extracted.
Apple's paid Hide My Email feature was implemented in 2021. Essentially, it is a feature that seeks to prevent the user from having to access third-party websites from their email and, in this way, improves privacy, avoiding unwanted SPAM. Consequently, it is another way to ensure that it is not leaked.
How is this achieved? Using a basic canadian cto cio email list redirected email that Apple has for its users . In this way, the user's identity is blurred for the recipient, but not for their email provider. It is worth keeping this in mind, because it prevents identity leakage.
What are the practical challenges for marketers and businesses? Basically, preventing the increase in bounce rates that is already occurring among Apple users from becoming chronic and getting worse. These strategies can help:
Rethinking contact possibilities
The first thing you need to check is to what extent email is the only option . You may choose to promote other formulas , such as telephone , WhatsApp or, if necessary, subscription to social media profiles . In short, these strategies can reduce bounce rates because you redirect the flow to other formats.
Email marketing ROI: one of the highest
The key is to provide reliability, and in this sense it is not only about facilitating better contacts. Bear in mind that corporate reputation is essential, so it will be worthwhile to have worked well on your service and website.
Offer safer contact methods
Secure email contact methods generate more trust and that is obviously worth considering. For example, offering Pop3 or Imap delivery . And it is not a bad idea to make this fact easily known to users. After all, this can encourage users to want to give their real address when filling out a form.
The idea behind it is that users trust you, also because of your technologies. Therefore, implementing delivery technologies that prevent hacking is one way to help achieve this.
Explain to users the benefits of providing the real address
Users need to be convinced of the advantages of providing their email address . To do this, you can refer to the security of the mailings , that you will not abuse them or that subscribing to the newsletter provides numerous benefits. In short, it is about making them aware of the advantages of providing email addresses. Of course, it has to be related to a policy of generating reliability.
Check what the real bounce rate is
It is essential that you know to what extent the bounce rate of your emails is related to this feature . For example, once you segment your audience based on the server, you will have an idea of how much this factor influences.
Although there are variations depending on the country, consider that Apple iPhone has a market share of 45% of email services . This implies that, in most cases, this aspect is relevant for your Email Marketing campaigns.
p Subject Line Tips to Increase Open Rate
The Hide My Mail feature is useful for those who want to maintain their privacy , and you, as a company using an email marketing solution , will have to be smart about reducing the bounce rate.
Post Content
What is Apple's 'Hide My Email', how it works, and the challenges it poses
Rethinking contact possibilities
Offer safer contact methods
Explain to users the benefits of providing the real address
Check what the real bounce rate is
What is Apple's 'Hide My Email', how it works, and the challenges it poses
The use of an email marketing tool must always take into account the possibility of reception. It should be noted that, in recent years, users have given greater importance to encryption, in order to prevent data from being extracted.
Apple's paid Hide My Email feature was implemented in 2021. Essentially, it is a feature that seeks to prevent the user from having to access third-party websites from their email and, in this way, improves privacy, avoiding unwanted SPAM. Consequently, it is another way to ensure that it is not leaked.
How is this achieved? Using a basic canadian cto cio email list redirected email that Apple has for its users . In this way, the user's identity is blurred for the recipient, but not for their email provider. It is worth keeping this in mind, because it prevents identity leakage.
What are the practical challenges for marketers and businesses? Basically, preventing the increase in bounce rates that is already occurring among Apple users from becoming chronic and getting worse. These strategies can help:
Rethinking contact possibilities
The first thing you need to check is to what extent email is the only option . You may choose to promote other formulas , such as telephone , WhatsApp or, if necessary, subscription to social media profiles . In short, these strategies can reduce bounce rates because you redirect the flow to other formats.
Email marketing ROI: one of the highest
The key is to provide reliability, and in this sense it is not only about facilitating better contacts. Bear in mind that corporate reputation is essential, so it will be worthwhile to have worked well on your service and website.
Offer safer contact methods
Secure email contact methods generate more trust and that is obviously worth considering. For example, offering Pop3 or Imap delivery . And it is not a bad idea to make this fact easily known to users. After all, this can encourage users to want to give their real address when filling out a form.
The idea behind it is that users trust you, also because of your technologies. Therefore, implementing delivery technologies that prevent hacking is one way to help achieve this.
Explain to users the benefits of providing the real address
Users need to be convinced of the advantages of providing their email address . To do this, you can refer to the security of the mailings , that you will not abuse them or that subscribing to the newsletter provides numerous benefits. In short, it is about making them aware of the advantages of providing email addresses. Of course, it has to be related to a policy of generating reliability.
Check what the real bounce rate is
It is essential that you know to what extent the bounce rate of your emails is related to this feature . For example, once you segment your audience based on the server, you will have an idea of how much this factor influences.
Although there are variations depending on the country, consider that Apple iPhone has a market share of 45% of email services . This implies that, in most cases, this aspect is relevant for your Email Marketing campaigns.
p Subject Line Tips to Increase Open Rate
The Hide My Mail feature is useful for those who want to maintain their privacy , and you, as a company using an email marketing solution , will have to be smart about reducing the bounce rate.