How to carry out an email marketing strategy through newsletter
Posted: Tue Dec 03, 2024 10:27 am
As we have already explained in our previous articles, Email Marketing is a technique used by companies, whose purpose is to communicate with their target audience (mainly) through email , in order to produce sales. However, in addition to email, there are also other related concepts that are also used to increase sales, such as mass SMS and newsletters .
While the mass SMS technique, as we can guess, involves sending SMS in bulk, with offers, alerts, reminders, congratulations, etc., etc., to the company's database, the newsletter can generate a bit more confusion in relation to emailing .
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Do you really kno what the difference is between emailing and newsletter?
How to develop an email marketing strategy through newsletter?
Define the objectives you want to achieve and define the strategy you intend to follow.
Capture subscribers to set up mailings.
Create a newsletter with the following characteristics.
Measure and analyze the results.
Do you really know what the difference is between emailing and newsletter?
The aim of this article is to define an Email Marketing pharmaceutical email list strategy through the newsletter tool. However, the first thing we need to clarify is what differentiates a newsletter from an emailing , since although it may seem the same, in fact they are not, despite the fact that -without a doubt- there are many similarities between both tools.
While emailing is an email marketing resource that consists of sending emails en masse, in order to promote products or services (i.e. focusing on advertising ), the newsletter seeks to generate valuable content for the recipients of the newsletter; recipients who have previously voluntarily agreed to be subscribers of the brand.
And… since we mentioned brand subscription: what is a subscriber list for?
Email Apps Review - May 2015 Edition
In the case of newsletters, subscriber lists allow for the creation of strong bonds of trust between subscribers and the brand , through content associated with the brand that seeks to enhance its levels of loyalty and quality , establishing direct, personal, loyal and long-lasting relationships with recipients.
Therefore, the larger your subscriber list, the higher your rate of potential (quality) clients will be, and the level of traffic you can redirect to your website and/or blog will increase. In addition, other advantages of newsletter subscriber lists are:
Increase your level of potential clients , trustworthy, receptive when it comes to receiving valuable content from your brand.
It allows you to segment your target audience into parts.
It allows you to measure subscribers' reaction to a particular campaign.
But wait! Remember that having more and more people subscribe to your newsletter does not necessarily mean that it will have a greater impact . Don't forget how important it is to have quality subscribers: you need a quantitative database, but also a very qualitative one.
Therefore, once all the above points are clear, we can begin to define our Email Marketing strategy through the content generation tool, the newsletter.
Grab a pen and paper so you don't miss any points, and pay close attention!
How to develop an email marketing strategy through newsletter?
The Email Marketing strategy through the creation of newsletters is established in the following points:
Define the objectives you want to achieve and define the strategy you intend to follow.
Once you have defined the objectives you want to follow (which could be, for example, increasing traffic, sales and/or subscribers of your brand), you must define and design your Email Marketing strategy .
For example, let's imagine that your campaign objective is to increase sales by 60% for a new product that you have just launched on the market. In this way, your strategy could consist of content marketing that includes (within the newsletter) qualitative information related to your news about that product.
Capture subscribers to set up mailings.
When it comes to attracting subscribers to your company, it is important not to be carried away by theories that claim that long questionnaires are neither successful nor well received by users, as this is not true. Ask questions and establish as fields to fill in all those data that you think will be useful for your digital strategy.
Create a newsletter with the following characteristics.
That generates interest on the part of the subscriber.
Keep a direct, close and familiar tone.
That offers interesting data.
With persuasive and convincing CTAs.
With more visual resources than paragraphs of text.
With a powerful newsletter start.
With an attractive email subject, and always sent from the same account.
How to effectively use eMail Marketing in event promotion
For example, in the previous case that we are defining, the optimal newsletter to create would be one that, through reviews from first-time buyers, videos and/or testimonials, would generate quality content so that our brand subscribers could learn more about our product and, despite the fact that we have covert advertising, we are actually creating valuable content and advertising for our brand.
Measure and analyze the results.
The metrics to be selected as determinants in an Email Marketing campaign should, at all times, be those that best adapt to your particular ad hoc situation . However, as a general rule, the most important ones to consider are:
Subscriber metrics – such as subscriber growth, overall and post-send unsubscribe rates.
Metrics related to the newsletter itself : such as the opening rate of the mailings or clicks on the CTAs.
Conversion metrics .
In short, by following the steps above you will be able to create a powerful email marketing strategy by sending newsletters, but - as you have already seen - it is necessary to establish a clear and defined strategy, accompanied by clear objectives to measure.
Nowadays, we tend to create and launch digital actions without being clear about the objective we are pursuing, and how it will impact our strategy. So, define very well what you are looking for in the short and medium term, before starting any mailing.
While the mass SMS technique, as we can guess, involves sending SMS in bulk, with offers, alerts, reminders, congratulations, etc., etc., to the company's database, the newsletter can generate a bit more confusion in relation to emailing .
Post Content
Do you really kno what the difference is between emailing and newsletter?
How to develop an email marketing strategy through newsletter?
Define the objectives you want to achieve and define the strategy you intend to follow.
Capture subscribers to set up mailings.
Create a newsletter with the following characteristics.
Measure and analyze the results.
Do you really know what the difference is between emailing and newsletter?
The aim of this article is to define an Email Marketing pharmaceutical email list strategy through the newsletter tool. However, the first thing we need to clarify is what differentiates a newsletter from an emailing , since although it may seem the same, in fact they are not, despite the fact that -without a doubt- there are many similarities between both tools.
While emailing is an email marketing resource that consists of sending emails en masse, in order to promote products or services (i.e. focusing on advertising ), the newsletter seeks to generate valuable content for the recipients of the newsletter; recipients who have previously voluntarily agreed to be subscribers of the brand.
And… since we mentioned brand subscription: what is a subscriber list for?
Email Apps Review - May 2015 Edition
In the case of newsletters, subscriber lists allow for the creation of strong bonds of trust between subscribers and the brand , through content associated with the brand that seeks to enhance its levels of loyalty and quality , establishing direct, personal, loyal and long-lasting relationships with recipients.
Therefore, the larger your subscriber list, the higher your rate of potential (quality) clients will be, and the level of traffic you can redirect to your website and/or blog will increase. In addition, other advantages of newsletter subscriber lists are:
Increase your level of potential clients , trustworthy, receptive when it comes to receiving valuable content from your brand.
It allows you to segment your target audience into parts.
It allows you to measure subscribers' reaction to a particular campaign.
But wait! Remember that having more and more people subscribe to your newsletter does not necessarily mean that it will have a greater impact . Don't forget how important it is to have quality subscribers: you need a quantitative database, but also a very qualitative one.
Therefore, once all the above points are clear, we can begin to define our Email Marketing strategy through the content generation tool, the newsletter.
Grab a pen and paper so you don't miss any points, and pay close attention!
How to develop an email marketing strategy through newsletter?
The Email Marketing strategy through the creation of newsletters is established in the following points:
Define the objectives you want to achieve and define the strategy you intend to follow.
Once you have defined the objectives you want to follow (which could be, for example, increasing traffic, sales and/or subscribers of your brand), you must define and design your Email Marketing strategy .
For example, let's imagine that your campaign objective is to increase sales by 60% for a new product that you have just launched on the market. In this way, your strategy could consist of content marketing that includes (within the newsletter) qualitative information related to your news about that product.
Capture subscribers to set up mailings.
When it comes to attracting subscribers to your company, it is important not to be carried away by theories that claim that long questionnaires are neither successful nor well received by users, as this is not true. Ask questions and establish as fields to fill in all those data that you think will be useful for your digital strategy.
Create a newsletter with the following characteristics.
That generates interest on the part of the subscriber.
Keep a direct, close and familiar tone.
That offers interesting data.
With persuasive and convincing CTAs.
With more visual resources than paragraphs of text.
With a powerful newsletter start.
With an attractive email subject, and always sent from the same account.
How to effectively use eMail Marketing in event promotion
For example, in the previous case that we are defining, the optimal newsletter to create would be one that, through reviews from first-time buyers, videos and/or testimonials, would generate quality content so that our brand subscribers could learn more about our product and, despite the fact that we have covert advertising, we are actually creating valuable content and advertising for our brand.
Measure and analyze the results.
The metrics to be selected as determinants in an Email Marketing campaign should, at all times, be those that best adapt to your particular ad hoc situation . However, as a general rule, the most important ones to consider are:
Subscriber metrics – such as subscriber growth, overall and post-send unsubscribe rates.
Metrics related to the newsletter itself : such as the opening rate of the mailings or clicks on the CTAs.
Conversion metrics .
In short, by following the steps above you will be able to create a powerful email marketing strategy by sending newsletters, but - as you have already seen - it is necessary to establish a clear and defined strategy, accompanied by clear objectives to measure.
Nowadays, we tend to create and launch digital actions without being clear about the objective we are pursuing, and how it will impact our strategy. So, define very well what you are looking for in the short and medium term, before starting any mailing.