Techniques to get e-commerce clients with cold outreach [Cold Email Teardown]
Posted: Tue Dec 03, 2024 10:29 am
Targeting wide industry, such as e-commerce, has its perks – a booming market, with global reach, and stable business models.
However, the competition level is insanely high and their needs may vary depending on their specialty.
Crafting personalized pitches for such a varied audience is a must.
So, how do you create a cold email that resonates and converts?
Let's learn from Bill , CEO of Sales Captain , would improve a cold email for this target for more replies!
How can you help your e-commerce?
First of all, in order to be able to reach your e-commerce clients more directly, you'll need to understand their pain points and needs.
If you randomly sell one of your best products, it may or may not coincide with what your client needs.
Dig into potential client's website's and do your research.
How can you help them? What can you do that will increase their revenue?
Includes personalized videos and images
Bear in mind your e-commerce clients want to see upfront what you're capable of doing.
Sending a short simple text email may be effective, but think argentina phone number list about how a highly personalized video could attract your client's attention…
Instantly they will know that you know what you're doing and they'll be hooked.
Tackle their pain points
A very typical issue that e-commerce clients want to solve is speed in their websites.
Do your research, and when you approach your clients, make sure you've spotted a way to make their website faster or clearer.
Ease of use
You want your clients to feel comfortable with you and that you're making their life easier, not harder.
So in your first cold email, make sure you're not using confusing language or you're not adding too many questions or CTAs.
Keep your email simple, actionable, and engaging.
Add social proof
Perhaps you've designed another client's website and it was very successful. That can be your leading example.
Includes a link that will showcase your services and more importantly, your client's reviews. E-commerce clients want to know that you are a surefire way of getting them closer to their goals.
Cold email mistakes to avoid if you want to book more meetings
Here's a networking cold email targeting e-commerce companies with MRR from 50k-100k
Here's what stops prospects from replying to this cold email:
Mistake #1 → Length is too long
A person who has approximately 30 mins per day to go through their inbox is unlikely to spend 5 minutes only on yours. Try to keep it short and scannable, showing the value right off the bat.
Mistake #2 → It's too salesy
The email pitch talks about the sender instead of focusing on the prospect and their pain points. People don't like to listen about you, but about how you can help them specifically.
Mistake #3 → Lacks industry specificity
Instead of focusing on e-commerce which is a pretty broad term, you can choose prospects' niche which will make your email way more personal and relatable.
Mistake #4 → Not addressing a specific person
Targeting different roles in the company will require highlighting their different pain points and goals. If you're addressing everybody, you're likely to end up talking with nobody.
Mistake #5 → It's self-focused
Instead of presenting yourself and your company, try confirming your prospects' pain points and interests. By focusing on your prospects' you show you did the proper research and you understand how to help them.
However, the competition level is insanely high and their needs may vary depending on their specialty.
Crafting personalized pitches for such a varied audience is a must.
So, how do you create a cold email that resonates and converts?
Let's learn from Bill , CEO of Sales Captain , would improve a cold email for this target for more replies!
How can you help your e-commerce?
First of all, in order to be able to reach your e-commerce clients more directly, you'll need to understand their pain points and needs.
If you randomly sell one of your best products, it may or may not coincide with what your client needs.
Dig into potential client's website's and do your research.
How can you help them? What can you do that will increase their revenue?
Includes personalized videos and images
Bear in mind your e-commerce clients want to see upfront what you're capable of doing.
Sending a short simple text email may be effective, but think argentina phone number list about how a highly personalized video could attract your client's attention…
Instantly they will know that you know what you're doing and they'll be hooked.
Tackle their pain points
A very typical issue that e-commerce clients want to solve is speed in their websites.
Do your research, and when you approach your clients, make sure you've spotted a way to make their website faster or clearer.
Ease of use
You want your clients to feel comfortable with you and that you're making their life easier, not harder.
So in your first cold email, make sure you're not using confusing language or you're not adding too many questions or CTAs.
Keep your email simple, actionable, and engaging.
Add social proof
Perhaps you've designed another client's website and it was very successful. That can be your leading example.
Includes a link that will showcase your services and more importantly, your client's reviews. E-commerce clients want to know that you are a surefire way of getting them closer to their goals.
Cold email mistakes to avoid if you want to book more meetings
Here's a networking cold email targeting e-commerce companies with MRR from 50k-100k
Here's what stops prospects from replying to this cold email:
Mistake #1 → Length is too long
A person who has approximately 30 mins per day to go through their inbox is unlikely to spend 5 minutes only on yours. Try to keep it short and scannable, showing the value right off the bat.
Mistake #2 → It's too salesy
The email pitch talks about the sender instead of focusing on the prospect and their pain points. People don't like to listen about you, but about how you can help them specifically.
Mistake #3 → Lacks industry specificity
Instead of focusing on e-commerce which is a pretty broad term, you can choose prospects' niche which will make your email way more personal and relatable.
Mistake #4 → Not addressing a specific person
Targeting different roles in the company will require highlighting their different pain points and goals. If you're addressing everybody, you're likely to end up talking with nobody.
Mistake #5 → It's self-focused
Instead of presenting yourself and your company, try confirming your prospects' pain points and interests. By focusing on your prospects' you show you did the proper research and you understand how to help them.