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Capturing customers through email marketing is the goal of every email marketing manager. What techniques can you use? What tools should you work with?

In a world as competitive as that of digital marketing, knowing the tools of email marketing is essential. For this reason, a good email marketing ...

Email bounces are one of the essential metrics that indicate that your database is not clean enough . Once you launch your email campaign, you can learn a lot from the results. Which are not always good.

There is always the possibility that certain emails will not reach your recipients and bounce ...

When December comes, it is common to find lists of trends for the future, or a breakdown of the successes and tragedies of digital marketing in 2016, or compilations showing the best digital marketing campaigns of the year.

There is a growing awareness of what online marketing strategies should be ...

294 billion email messages are sent every day. On average, a person receives around 72 emails a day and spends 30% of their working day checking their inbox. Do you know how to win over people with email marketing to stand out from all the messages?

In a sector as broad as email marketing, every ...

For those who had any doubts, subliminal marketing exists. And it doesn't have to be something negative as is often thought. In fact, it is very likely that you have come across this type of message on television, on the Internet or in magazines. Do you know how to detect them? Normally you don't ...

There are several types of online advertising that brands are taking advantage of to develop their strategies. Nowadays, there are businesses that only promote themselves digitally, leaving traditional media aside.

Thus, forecasts estimate that in 2019 investment in digital advertising will surpass ...

A landing page has one main goal: to get the user to convert. Or, more clearly, to get that user to go from being a simple visitor to a customer. We know the theory behind doing it, but it's not as simple as it seems. In fact, the examples of perfect landing pages that we show below come about after ...

Have you ever needed a landing page glossary to help you sort out your ideas? Probably having a guide with all the terms that help you understand this channel will be useful on more than one occasion, both to sort out your ideas and to make sure you meet all the necessary requirements.

At MDirector ...

Have you ever needed a landing page glossary to help you sort out your ideas? Probably having a guide with all the terms that help you understand this channel will be useful on more than one occasion, both to sort out your ideas and to make sure you meet all the necessary requirements.

At MDirector ...

If there is one thing that causes real headaches, it is trying to segment a contact list based on the reputation of email marketing subscribers. However, if you have not considered this question, it means that you have not managed to identify the best email marketing practices .

Without ...