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At the search level, we can work on paid media campaigns with the aim of having our company or product appear in the top positions of the results offered by the most commonly used search engines (Google, Bing or AOL, among others). Here the platform par excellence is Google AdWords.



Which paid ...

We have been telling you in our blog what inbound marketing is and how to implement this strategy step by step. Now it is time to think big and learn to make the most of its advantages in terms of internationalization. An inbound strategy delves into all the marketing tools that the Internet makes ...

Is your website not receiving visitors or generating conversions? It may be because you have not implemented an efficient industrial marketing strategy that will increase your traffic and generate more leads.



That's why, from Connext , a Marketing Agency specialized in the B2B sector , we are ...

We are here to support you in this process, even if only partially.

Keep in mind that building an effective digital sales channel takes time (I explain this in the next section - An online sales channel: what it is and how to create it) .

With our clients, we also work on aligning marketing and ...

Improve ROI
More personalized and focused communication
Aligning the sales and marketing department
Improve the customer experience

If you are interested in this strategy, in the following article we explain in more detail: How to use ABM to boost the success of your B2B company. And to carry ...

There are many CRMs on the market and all of them are here to make your life easier, for you and your teams.

And we are no longer talking about automation (which we cannot discredit as it also makes our lives much easier), but about having all the processes and activities in one place.

The ...

Quante volte ti è stato chiesto di valutare la tua esperienza quando hai acquistato un prodotto, utilizzato un servizio o partecipato a un evento? Come cliente, siamo sicuri che hai partecipato a molti di questi sondaggi di soddisfazione e questo fa parte della metodologia NPS.

Questa metodologia ...

Che il commercio e le relazioni siano diventati globali non è una novità. Durante questo periodo di quarantena non abbiamo potuto vedere i nostri amici più cari, ma siamo stati in grado di continuare a mantenere i soliti rapporti che avevamo con persone di altri paesi.

Ma... il coronavirus ha ...

L'Account Based Marketing (o ABM) è al centro dell'attenzione di tutti i professionisti del marketing e delle vendite. È una strategia che mira ad attrarre e creare un forte legame con una serie di aziende o account specifici, raggiungere i loro decisori e generare vendite. Per raggiungerli, sarà ...

As I mentioned at the beginning of the post, the digital transformation plan has become essential for any company that wants to survive.

What strategies should you apply (correctly) to successfully achieve an effective transformation in each of the areas of your business?

ABM
Simplifying this term ...