Sale Database

Understanding the minds of your customers can be a challenge. You think you've taken their wants and needs into account, but then new technologies, preferences and purchasing trends emerge.

According to the Baymard Institute, nearly 70% of online shoppers abandoned their cart in 2021. Why does a ...

So why the sudden buzz? Well, cryptocurrency is booming right now. In fact, venture capitalists invested more than $27 billion in crypto-related projects in 2021, according to an article in The New York Times.

So this idea of ​​an internet built around it has everyone talking.


☛How Web3 could ...

Imagine you’re asked to speak at an event. How would you prepare?

Could you just improvise and say whatever comes to mind? Or would you create a clearly defined outline that you add to the structure of your talk?

Unless you’re a master of improvisation, you’re likely going to create an gambling ...

Marketers are told time and time again to factor return on investment (ROI) into their media planning decisions, but putting this into practice can be daunting.

It doesn’t help that the media landscape is more fragmented than ever, making it difficult to isolate the impact of any ad placement ...

Karalee Close is a senior partner and managing director at Boston Consulting Group (BCG), where she is also the global leader of its Technology Advantage practice. Hrishi Hrishikesh is a partner and director at BCG and a core member of Technology Advantage.

They recently partnered with Google to ...

Instead, leave the door open by giving customers a way to reach out to their account manager after onboarding is complete. That way, if they have more questions about your product or want to bring on a partner or new employee, they have a direct channel to reach out to your team.

You should also ...

However, it’s important to note that having the CMO and CFO in sync may not be enough on its own; close partnerships across the C-suite are vital. For example, 74% of marketers we surveyed said the team making improvements day-to-day included not only the CMO, but also the CEO, chief digital officer ...

For marketers, the evolution of search also means new opportunities to connect with customers in more natural and intuitive ways.

For example, when shoppers search for products, they can now scroll through visual results with more images of browsable items in free listings, and soon, they may be ...

Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to meet your target customers' needs, and align all the work in your organization—from marketing to sales to service ...

Inelastic demand occurs when the need for the product is so high that a lower price would have little or no impact on unit sales, a trend that can be seen in the real estate market.

In 2022, the real estate market in the United States is considered a "seller's market," where buyers often pay ...