Sale Database

A decade after the launch of GTA V, the gaming industry has been shaken by an unexpected event. The early 'leak' of GTA VI via X. But was this really an accident, or a masterful media strategy?

In November, Rockstar, the creator of the Grand Theft Auto series, announced that they would share the ...

To clean up your email list, follow these steps:

Determine who your inactive subscribers are
Set up a win-back campaign for your inactive subscribers
See what group of inactive subscribers you have left
Check for bounces and manage them
Determine who your inactive subscribers are
Inactive ...

Some stimuli naturally attract our attention, whether we want them to or not. This is called bottom-up attention. The way this works depends on the sense that is triggered. You can attract attention a little better with sound than with images. Above you read about the attenuation theory, which ...

Let’s now dive deeper into how influencer marketing and ethnic marketing can merge to leverage these opportunities. For example, did you know that millennials and Gen Z with a migration background are more likely to use TikTok Live series from their favorite creators? They are also very active in ...

The more strongly two associations are connected in our brain (for example, 'Coca Cola' and 'happiness'), the faster we can process them simultaneously. This is due to the simple principle 'What fires together, wires together'. Neurons that repeatedly fire together become wired together ...

Before someone chooses to visit your business, this person often reads the general information about the business and reads reviews. But sometimes there are additional questions. A visitor can ask these directly on your business profile in the 'questions and answers' section. If someone asks a ...

Almost every company is involved in online marketing. They know that working on online visibility is important to reach the target group. Yet relatively few companies focus on social selling when selling. They often want to, but they do not know exactly what it entails and what it can yield. The ...

People often search for the best deal. Bundles play into this search by providing the perception of value. In addition, it simplifies decision-making for the customer. Instead of having to choose between two products, they get both in a bundle. In addition, there is a cognitive bias called anchoring ...

The way in which the auctions of companies like Google and Facebook work only make that potential impact even greater. The difference between bidding a CPA of 14 or 16 euros can potentially result in considerable differences in volume. The 16 euro variant could easily provide so much more volume ...

While it will be unthinkable for an average B2C advertiser in 2024 not to make online marketing a crucial part of the total marketing mix, the reality is that online marketing is still in its infancy for many B2B companies.

In many cases, this also seems to have to do with the average customer ...