How to Find Marketing Insights Using Audience Overlap

[JoynobAkter]

How many times in your career could you say you had a clear idea of ​​your target audience?

Marketing itself is not astrophysics but consumer behavior can seem just as complicated.

Customers make choices based on a variety of volatile factors, some of the benefit of using our student database which are not at all obvious.

You can’t predict their actions, but you can always use what you know about their current behaviors to optimize your marketing campaign in a timely manner.

Valuable data may come from knowing your website traffic, but what about other factors? Which magazines does your target audience read? Which competitors are targeting your most loyal customers?

All this information can be obtained with SEMrush’s Audience Overlap tool . Compare multiple sites, for example yours and a competitor’s. The tool’s graphs will show you the percentage of users visiting both websites (up to five).

Below are several ways that understanding audience overlap can help you find marketing insights to implement strategic business solutions.