Pantry use cases

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As an example of how "Pantry" is used, we will introduce a case where a liquor manufacturer conducted purchasing measurement for "functional beer."

This manufacturer used "Pantry" to verify the purchase lift for each product category due to the promotion (increasing awareness) at the time of the release of a new product. The verification contents and lift results are as follows.


The purchase lift was highest for "functional beer buyers," and relatively high results were also obtained for "special health food product buyers." Next, based on the analysis results, the alcoholic beverage manufacturer decided to verify the message centering on the two most effective products out of the four.

This policy decision was made possible by visualizing advertising nepal consumer email list effectiveness with "Pantry" and identifying products that had a marketing effect.

　5. Utilize food purchasing data for effective marketing!


In this article, we introduced marketing techniques using purchasing data in the food industry.

The contents introduced in this article are as follows:

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・Using purchasing data, you can understand changes in needs and market trends.

- Using purchasing data will improve targeting accuracy and customer satisfaction.

・Data-driven marketing that emphasizes data enables effective marketing

・In data-based marketing, it is necessary to objectively compare and analyze data and link it to measures.

At the end of the article, we introduced "Pantry," a marketing product specialized for the food and beverage industry. Equipped with many features to make the most of purchasing data, it is a recommended marketing data platform for those considering marketing in the food industry.



Use this article as a reference to implement effective marketing using purchasing data.