Here is an example of targeting using "Shirareru."
In the case of a business information database
Construction, manufacturing, electricity and gas, information and communications, transportation, etc.
Industry (medium category)
Food manufacturing, Textile industry, Machinery and equipment wholesale, Information services, etc.
~50 people 50-100 people 100-300 people
300-1000 people etc.
Sales volume
Up to 50 million yen 50 million to 100 million sweden consumer email list yen 100 million to 1 billion yen etc.
Settlement Month
March/June/September/December financial results
Established
5 years since establishment 10 years since establishment 15 years since establishment
Company characteristics
Many subsidiaries Many mid-career hires Globally expanding Well-known
Business Category
Schools Restaurants Factories Medical facilities
performance
Companies with increasing profits every year Companies with a profit margin up by ○% Companies with an increase in the number of employees
Business card information database
Industry
IT, apparel, chemicals, construction, finance, energy, games, etc.
Employee size
Up to 30 people 31-50 people 51-100 people 101-500 people etc.
Job Type
SE Design Sales Planning Marketing Management Department etc.
Chairman, Representative Director, President, CEO, Director, Officer, Manager, etc.
4.3 Distribution Examples
Company A, which had low awareness of its service and wanted to reach out widely to raise awareness, was able to reduce the cost per video view start from 1.5 yen to 0.8 yen thanks to Shirareru , and also saw a brand lift.
Industry: Manufacturing and wholesale
Product: High-performance computer
Because Company B sells high-performance computers, an expensive product, the company saw the long consideration period and the need for continuous notification as challenges.
By introducing "Shirareru," the target unit price was reduced from 1,000 yen to 600 yen. In addition, we use the delivery report by company provided after the ad delivery as a sales target list.
Industry: Internet services
Product: Webinar audience attraction
By introducing "Shirareru," Company C saw its CTR increase eight-fold, from 0.03 % to 0.23 %.
In this article, we explained the purpose and importance of targeting, as well as how to target efficiently.
In particular, BtoB products and services have a more limited number of target users than BtoC, so appropriate targeting can help increase sales efficiently.
Use this article as a reference for effective targeting.
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